StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Nintendo Wii - Research Paper Example

Cite this document
Summary
Nintendo Wii Background/History/Company Timeline Founded in 1889, the company was introduced as the Nintendo Entertainment System (NES) in 1985. Two years after, the company sold “over 60 million units, people brought games like Mario and Zelda into their homes for the first time on the NES” (Nintendo, 2011)…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.4% of users find it useful
Nintendo Wii
Read Text Preview

Extract of sample "Nintendo Wii"

Download file to see previous pages

For sometime now, Nintendo has been a strong market force, having bigger companies like Sony and Microsoft as closest competitor. This performance is however not global as in parts of the world such as Japan, were “sales were falling below those of Sony's PlayStation 3 during March 2009” (Harding, 2009) SWOT ANALYSIS Strength Rank (2008) observes that Nintendo has four major strengths which have to do with “a strong brand name, high returns, high employee efficiency, and debt free status.

” This means that the company the potential of building a very formidable market base in many parts of the world since it is globally known and free from financial constraints. Weakness Nintendo’s greatest weakness has to do with its inability to meet demand of its products, especially the Wii. Rank (2008) laments that “the new Nintendo Wii console is under such high demand that the manufacturers are not able to supply the key components.” Opportunities Nintendo can take opportunity from two major areas, which are “Growing US games software market and increasing demand for online gaming” (You Sigma, 2009).

The company is therefore challenged to take up the opportunity to grow its stake in the video game industry. Threat The company is threatened with the general slowdown of the Japanese, American and European markets (You Sigma, 2009) as a result of the global economic crisis. Analysis via Porter’s Five Forces Model Threat of new entrants The technology industry is a fast growing one with new entrance seen every now and then. Because of the seemingly lucrative nature of the industry, Nintendo risks stiffer opposition from new entrants who may not be new to technology but to the video game industry.

In such a situation, such entrants are likely to cause a commercial stir with their existing name. Bargaining Power of Buyers Global economic hardships result in increased bargaining power by buyers (Konadu, 2004). Because the world is yet to recover fully from the global economic crisis, Nintendo risks buyer opting for lesser fee of products and services. Bargaining Power of Suppliers Nintendo’s suppliers raised their bargaining power due to offset of stricter opposition and competition in the video game market.

Nintendo had to face competition from Microsoft and Sony and so had no other option than to give in to the bargain of suppliers. Substitute Products/Services Currently, Nintendo have shown lesser power to substitute its products as services. This is because for a very long time, the company’s focus has remained video game. Intense Rivalry Microsoft as one of the rivals of Ninendo will continue to offer intense rivalry because Microsoft is faced with stiff competition in other areas of its production such as software and computer production.

For this reason, Microsoft is likely to pay more attention to the video game section of its company. Strategy used Nintendo’s strategy can be seen in two major areas. First, taking advatange of technology where by the company’s “innovative approach to videogame technology is evinced through the Wii’s controller system” (Roccols, 2008). Such use of technology was perhaps neglected by competitiors. Secondly and closely linked to the first, the Nintendo Wii is able to target a larger user base as it targets consumers of all ages.

With this strategy, “The Wii has allowed Nintendo to not only compete with Sony and Microsoft, but to experience the incredible success it remembers

...Download file to see next pages Read More
Tags
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Nintendo Wii Research Paper Example | Topics and Well Written Essays - 750 words”, n.d.)
Nintendo Wii Research Paper Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/business/1431842-nintendo-wii
(Nintendo Wii Research Paper Example | Topics and Well Written Essays - 750 Words)
Nintendo Wii Research Paper Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/business/1431842-nintendo-wii.
“Nintendo Wii Research Paper Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/business/1431842-nintendo-wii.
  • Cited: 0 times

CHECK THESE SAMPLES OF Nintendo Wii

Nintendos Strategy 2009: The Ongoing Battle with Microsoft and Sony

For Nintendo Wii, people can just choose regular sports and exercise, as well as play online, interactive games versus buying Nintendo consoles.... Even the sales of Nintendo Wii dropped from 5.... The market place is also becoming more expansive, as former non-console players decided to buy Nintendo Wii, which offered greater interactivity and a whole new gaming experience, with its motion-sensitive wand.... Sony PSP3 is the most expensive, followed by Xbox 360 and Nintendo Wii/DS....
3 Pages (750 words) Case Study

The Interpretation of Advertisements

hellip; The author states that the print advertisement for the Nintendo Wii as seen in the figure below is dynamic and tries to instill a party-like atmosphere.... The ad is effective in demonstrating the interactive nature of the Nintendo Wii Console.... This Nintendo Wii ad shows enthusiasm, excitement, fun, and enjoyment in the faces and actions of the models.... The emotional response this ad has is clear, joy and excitement, making it a very effective representation of the Nintendo Wii Brand....
2 Pages (500 words) Essay

Nintendo and the 4Ps of Marketing

The author examines the 4Ps of Marketing of Nintendo Wii which is one of the successful product emerging Nintendo brand name in the entertainment industry.... Thus with the recent launching of the Nintendo Wii in the UK market, these features were carefully integrated to give the product a breakthrough.... The paper contains an analysis, criticism, and strategies of the use of these marketing tools by nintendo on its products and services.... A solution for nintendo will be to offer customers a better value for their money using the marketing mixes....
12 Pages (3000 words) Case Study

Using Nintendo Wii in Library Programming for Young Adults

The paper "Using Nintendo Wii in Library Programming for Young Adults" states that the only factor that gaming could negatively affect the child's mental, psychological, and behavioral development boils down to the type of games these children are playing.... 1987), the researcher will discuss the benefits of using Nintendo Wii and other game consoles in each of the local school libraries.... intendo wii is considered as one of the top three next generation of game console that many school librarians are considering aside from Microsoft's Xbox 260 Elite and Sony's PlayStation 3 (PS3)....
8 Pages (2000 words) Coursework

Case study (The Nintendo Wii: A 'Revolution' in Gaming

The first part of the paper presents an analysis of the activities of the company mention in the case, the second part of the paper looks at existing literature on Blue Ocean strategy, the third part of the paper examines whether the new Nintendo Wii represents a blue strategy.... This paper attempts an analysis of the case nintendo.... nintendo is a company that is headquartered in Kyoto, Japan (Company's Report 2008).... nintendo engages in the leisure equipment business having two segments....
12 Pages (3000 words) Case Study

Marketing Plan for Nintendo Wii

Nintendo Wii is a gaming console organization and is known for its hottest games marketed on the internet.... The current discussion is to analyze as to how its recent product wii should be marketed even more effectively to capture higher market share.... Recently it introduced wii which has several advanced features with a built in wi-fi capability.... nintendo was introduced to the video game industry in 1985 only to become a great hit within the people of all age groups....
11 Pages (2750 words) Research Paper

Nintendo WII CASE Study

It helps the Nintendo Wii Case Study Established by Fusajiro Yamauchi in the year of 1889, Nintendo had wide range of businesses since inception ranging from cardgames to love hotel.... here is no doubt that the Nintendo Wii has taken the gaming world by storm since its launch.... Cost effective and the differentiated product along with disruptive marketing strategy are also crucial for the success of Nintendo Wii (Hinton, “Disruptive Innovation?...
2 Pages (500 words) Essay

Disassembling a Nintendo Wii Console

At the outset, I think it is important for me to keep in mind that the essay is a step-by-step description of how to repair a Nintendo Wii console and since it is basically a do-it-yourself instruction guide, the reader must be able to follow the procedures.... Because of the… Essentially, the paragraphs need to be visual because it considers that the reader has the same problem that he needs to solve and At the outset, I think it is important for me to keep in mind that the essay is a step-by-step of how to repair a Nintendo Wii console and since it is basically a do-it-yourself instruction guide, the reader must be able to follow the procedures....
2 Pages (500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us