StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Fixed Pricing Policy - Coursework Example

Cite this document
Summary
A writer of the paper "Fixed Pricing Policy" outlines that these may be such as pricing increasing long-term or short-term profits, increasing cash flow, stabilizing prices. After taking into account the existing market conditions, companies may consider fixed price policies…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.7% of users find it useful
Fixed Pricing Policy
Read Text Preview

Extract of sample "Fixed Pricing Policy"

Fixed Pricing PolicyThe knowledge of pricing policy to apply is very essential not only to the firms who are the producers of various goods and services but also to the consumers in many ways. More often than not, after establishing the basis for company prices, managers always develop pricing strategies by looking at the pricing goals that the company strives. These may be such as pricing increasing long-term or short-term profits, increasing cash flow, stabilizing prices and in some cases warding off competition.

After taking into account the existing market conditions, companies may consider fixed price policies. These may include menu based pricing, activity based pricing and cost per drop. Most specifically the various fixed pricing strategies are based on the customer's demand and market expectations (Özer & Phillips, 2012).Consumers tend to experience two roots of value for a product. One is acquisition utility, and the other is transaction utility, these are what forms part of the consequences should a fixed pricing policy apply.

Acquisition utility implies utility of obtaining a given product while on the other hand transaction utility implies the difference between the featured price and a subject's reference price. Through fixed pricing policy, consumers are able to decide for the time they will pay for better service provided and when it would be logical to order to reduce impulse buying (Nagle, 2011).ReferencesNagle, T. T., Hogan, J. E., & Zale, J. (2011). The strategy and tactics of pricing: A guide to growing more profitably.

Boston: Prentice Hall.Top of FormÖzer, O., & Phillips, R. L. (2012). The Oxford handbook of pricing management. Oxford: Oxford University Press.Bottom of Form

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Fixed Pricing Policy Coursework Example | Topics and Well Written Essays - 250 words - 1”, n.d.)
Fixed Pricing Policy Coursework Example | Topics and Well Written Essays - 250 words - 1. Retrieved from https://studentshare.org/business/1675030-see-work-below-in-description
(Fixed Pricing Policy Coursework Example | Topics and Well Written Essays - 250 Words - 1)
Fixed Pricing Policy Coursework Example | Topics and Well Written Essays - 250 Words - 1. https://studentshare.org/business/1675030-see-work-below-in-description.
“Fixed Pricing Policy Coursework Example | Topics and Well Written Essays - 250 Words - 1”, n.d. https://studentshare.org/business/1675030-see-work-below-in-description.
  • Cited: 0 times

CHECK THESE SAMPLES OF Fixed Pricing Policy

Understanding the Concepts

This raised concern in the management and the problem identified was related to the pricing policy.... In order to make profits and offer quality products and services, the company has sought assistance (a better pricing policy) from Prime Pricing Solutions.... The development of a detailed pricing policy for Food and Beverage Company or operation comprises of five key stages.... In designing the pricing policy for the company, the aforementioned steps will be followed as indicated....
6 Pages (1500 words) Essay

Health of Family Business

The aim of the paper “Health of Family Business” is to examine family businesses, which play an important role towards better development of an economy.... Family businesses are accountable for creating better job opportunities and community growth.... hellip; The author states that family business is a kind of business domain which is conducted based on the prevailing ethos of a family....
15 Pages (3750 words) Essay

Introduction to Digital Economics

This policy is maintained across the Internet too.... Strategies are generally long term, and sometimes they may even become a guiding and regulating force throughout an organisation.... However, even long term strategies might have to be changed… For example, business strategies prior to globalisation used to deal with a larger number of local issues....
4 Pages (1000 words) Essay

HealthCare Reform in the United States

According to Cherpitel (2009), when developing policy alternatives, one way of solving a problem is through elimination or lessening of the causal factors or the triggering factors.... Another way is getting through getting ideas from the existent policy.... Thus, evaluation needs to be conducted to review the existing policies and come up with sound measures that would cut across the policy criteria effectively to address the teen drunk-driving fatalities problem....
5 Pages (1250 words) Research Proposal

See work below in description

Pricing policy is one of the critical concepts that influences consumer behavior and profitability of the firm (Nagle, Hogan… One aspect of marketing strategy is fixed price policy which has significant effect in product value perception of the consumers and profit certainty for the company. The knowledge of pricing policy to apply is very essential not only to the firms who are the Fixed Pricing Policy The corporate world is entangled in a highly competitive market.... One is acquisition utility, and the other is transaction utility, these are what forms part of the consequences should a Fixed Pricing Policy apply....
1 Pages (250 words) Coursework

Using Cell Phone While Driving

In the paper “Using Cell Phone While Driving” the author discusses accidents associated with cell phone use.... There have been problems of road accidents reported by police officers.... Cell phone use is supposed to be beneficial to users in most situations.... hellip; The author states that to the careful drivers and concerned citizens, additional fines are necessary to remind drivers to get rid of the cell phone while driving for them to concentrate on the road....
5 Pages (1250 words) Assignment

A Good Policy to Reduce the Green House Gas

The paper 'A Good policy to Reduce the Green House Gas' presents 40% of the Green house gas emissions that are due to the transportation system, with 75 percent coming from passenger vehicles.... good policy to reduce GHGs emissions and VMT provides regulatory certainty to motivate and promote innovations and investments in reducing greens house gas emissions (Cervero, Robert, Duncan 101).... A good policy should address both short-term and long-term measures to reduce emissions and be economically viable....
5 Pages (1250 words) Essay

Night-Time Economy Approach

The policy of night-time economy requires a partnership approach as explained by this paper "Night-Time Economy Approach".... hellip; The Alcohol concern's chief executive, Jackie, argued that the recently published research proved that the minimum unit costing turned to be an evidence-oriented policy that would reduce crime and save lives (Green 2014).... Hundreds of deaths resulting from alcohol-related causes could have been avoided if the government had last year initiated minimum unit pricing (Green 2014)....
11 Pages (2750 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us