StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Olympics / park tour - Essay Example

Cite this document
Summary
Any city that gets the opportunity to host the games is therefore engaged in a multivariate event perspective including cultural, social, economic, and even…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.1% of users find it useful
Olympics / park tour
Read Text Preview

Extract of sample "Olympics / park tour"

School: Topic: OLYMPICS PARK TOUR Lecturer: Hosting of the Olympic Games is considered the world’s largest sporting event that takes place in a single city. Any city that gets the opportunity to host the games is therefore engaged in a multivariate event perspective including cultural, social, economic, and even environment. From a more economic point of view, the Queen Elizabeth II Olympic Park in London can be remembered as one of the most significant outcomes or gains that the city benefited from at the end of the 2012 Summer Olympics and Paralympics.

The reason for this assertion is the numerous business oriented benefit that the touring at the park renders to city authorities. As a sporting complex that contains several sporting venues including the Olympic Village, Olympic Stadium, London, Olympics Media Centre and London Aquatics, tourists come from different places across the globe to have a feel and experience of the sight each year (Minton, 2012). There are several characteristic features that make the Queen Elizabeth II Olympic Park a highly patronised location in London.

The first of this is how strategic the location of the park can be said to be. That is, the park is strategically positioned as an overlook point to the ArcelorMittal Orbit, which in itself is a major tourist attraction in London. This is because as an observation tower, the ArcelorMittal Orbit is considered U.K’s largest public art. Meanwhile, place, is considered one of the most important components of the marketing mix that determines the readiness of customers to be found at the location where a piece of product or service is being sold (Adcock, Halborg & Ross, 2009).

Another component of the marketing mix that has particularly accounted for the Olympic Park as a tourist attraction is promotion and publicity. Because the Olympic Games is organised as a global event that draws participants from places all across the globe, any sight, product or service associated with it can automatically be expected to receive mileage in terms of publicity and promotion. For example the park served as the venue for several events and activities that were incorporated into the actual Olympic Games.

Meanwhile, events that were undertaken as part of the Games were mostly broadcast live to the international media, giving the park its required publicity and promotion. Meanwhile, Dev and Schultz (2005) stated that promotion and publicity are very crucial in distinguishing between a product or service that will be known to customers and those that will not. With all the above points made on factors that have contributed to the success of the Olympic Park as a tourist site, it will be appreciated that there are several other means by which the park could be made more economically viable than it is now.

For products and services that have reached the growth stage of their lifecycle, Adcock, Halborg and Ross (2009) recommends sustainability or sustainable development as the next most critical approach that can be taken to ensure that it does not easily fall to a decline stage. With this said, it will be admonished that incorporating a strategic option towards the business model of the park will be ideal for ensuring its sustainability. Specifically, the strategic option could be a cost leadership strategic option, aimed at making access to the park at the lowest price possible so that people from all walks of life can be attracted to the sight.

ReferencesAdcock, D., Halborg A. & Ross C. (2009)."Introduction". Marketing: principles and practice. (6th ed.). Texas: Xavier Thomas.Dev, C. S. & Schultz D. E. (2005). "In the Mix: A Customer-Focused Approach Can Bring the Current Marketing Mix into the 21st Century". Marketing Management 14 (1), 34-56Minton, A. (2012). Ground Control (2nd ed.). London: Penguin.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Olympics / park tour Essay Example | Topics and Well Written Essays - 500 words - 1”, n.d.)
Olympics / park tour Essay Example | Topics and Well Written Essays - 500 words - 1. Retrieved from https://studentshare.org/business/1695930-olympics-park-tour
(Olympics / Park Tour Essay Example | Topics and Well Written Essays - 500 Words - 1)
Olympics / Park Tour Essay Example | Topics and Well Written Essays - 500 Words - 1. https://studentshare.org/business/1695930-olympics-park-tour.
“Olympics / Park Tour Essay Example | Topics and Well Written Essays - 500 Words - 1”, n.d. https://studentshare.org/business/1695930-olympics-park-tour.
  • Cited: 0 times

CHECK THESE SAMPLES OF Olympics / park tour

Current Athenian Effort to Boost the Economy: Has Olympian Hype Helped

The Greek economy is worth watching.... Within fairly recent times, it has enjoyed an unprecedented period of growth, (Fairlamb, 2004, pg.... 28) one that certainly could not have been predicted considering its rocky start in the mid-twentieth century.... (Background Notes on Countries of the World, Oct....
9 Pages (2250 words) Essay

History of Greenwich Park

hellip; Greenwich is also famous for another landmark namely the Greenwich park where the Royal Observatory is housed.... The park is officially a United Nations Heritage Site, which means it is a protected site that should not be damaged in any manner.... It is notable that London is the proud host of the 2012 Olympics and two events, namely, the equestrian and cross country races are to be held in the park itself.... This has naturally raised a controversy and objections against the events being held in the park are increasing day by day....
14 Pages (3500 words) Article

High-Tech Olympics

The writer of the essay "High-Tech olympics" suggests that in olympics, technology has redesigned every aspect of the games.... Communication has continuously united people globally in the olympics context.... In olympics, technology has redesigned every aspect of the games.... Communication has continuously united people globally, in the olympics context, through offering a chance to air their opinions and perspectives as to how the games need to be run....
1 Pages (250 words) Essay

Sports Management and Olympic Sponsors List

Some of the temporary facilities include Horse Guards Parade and Hyde park (Rosner & Shropshire 2010).... The essay "Sports Management and Olympic Sponsors List" states that the 2012 Summer olympics also called London 2012 was a key international sports event held in London, UK....
1 Pages (250 words) Essay

History Of Olympics

The essay "History Of olympics" compares the ancient Greek olympics with the modern-day Olympic Games.... The modern-day olympics have really gone a notch higher to incorporate especially on gender equality and the number of track events held in each cycle.... hellip; One of the most celebrated field events in the world is the olympics.... HISTORY OF olympics Introduction One of the most celebrated field events in the world is the Olympic Games....
1 Pages (250 words) Coursework

Key Characteristics of Management of Olympics

This assignment describes the key characteristics of the management of the olympics.... Thus, we further limit our population by asking the question “Among these people who are likely to attend this event, or the olympics, who will be ABLE to buy the tickets for this event?... These would include people who are earning a certain amount of money, that they can spare to buy tickets for the olympics.... But having money to spend—those who have the ability to buy, through their purchasing powers—does not necessarily attend the olympics....
9 Pages (2250 words) Assignment

How Climate Change Is Affecting the Winter Olympic Games

The first Winter olympics was held in 1924 in Chamonix, France.... Winter olympics sports are practiced on snow and ice.... The last Winter olympics took place in Sochi, Russia between 7 and 23 February 2014(Müller, 2014).... This paper explores the effect of climate change on the Winter olympics Games....
7 Pages (1750 words) Assignment

Major International Sporting Events in Asian Nations: Olympic Effects on Tourism

To abide by the requirements of the International Olympic Committee (IOC), China built the Olympic park and the 37 stadiums and venues that hosted Olympic events (Sands).... Major international sporting events, particularly the olympics, resulted in major improvements in sports venues and facilities, public infrastructure, transportation, and the creation of new and modern public facilities in Asian nations.... The effects of holding the olympics on tourism activity are generally positive, sometimes, even more after the olympics than during it, because of the long-term benefits of infrastructure development....
1 Pages (250 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us