StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Visual analysis - Essay Example

Cite this document
Summary
Dockers has long been a common name in the fashion industry when talking about quality men’s apparel. Although Dockers did not start off as popular as its parent brand, Levi Strauss, its success is an inspiration to fresh clothing companies such as EcoRags…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.2% of users find it useful
Visual analysis
Read Text Preview

Extract of sample "Visual analysis"

Download file to see previous pages

Dockers.com presents a webpage that is bold and straight-to-the-point, characteristics associated with being purposeful, one of Dockers’ lifestyle promises. Once on the site, consumers can already feel a sense of intention. Calibri and Arial fonts in basic colors of black and white dominate the page, consistent with a no-nonsense attitude Dockers portrays. Even the language on the site speaks of decisiveness as Dockers does not describe its clothes. Rather, it tells the consumers to take action by utilizing verbs such as make, explore and get.

Black, a common color for formal clothes, presents a picture of solidity, another lifestyle promise from Dockers, and also classic elegance. This promise of solidity is again reinforced by the Dockers’ logo – an anchor that appears in full each time a user moves from page to page. The anchor, symbolizing steadiness, is also defined as a ‘person… that can be relied on for support, stability, or security.” (Anchor) With its taglines like “Dockers has your back” or “We’ve got you covered”, the brand reiterates once more its promise of dependability.

Orange may not be a color associated with men. However, Dockers employs the color on its page for two reasons. For one, it is in line with the company’s lifestyle promise of a go-getter attitude. The orange links stand out making them easy to find and click. Consumers can readily know the current page because the orange is such a contrast to the black and gray letters that dominate the site. The second reason the orange works is because Dockers makes men feel confident in themselves to wear any color, even those usually utilized for females.

In fact, if one is to browse the khaki section by color, the selection includes khakis in honey mustard and another in electric blue. In their Spring 2013 collection, khakis are offered in yellow and orange. The first page of the site features a set of pictures vertically arranged on the center of the page. These have lines or two on each of them. Consumers will see that Dockers has anticipated the consumers’ needs and is prepared to satisfy these with messages such as “We’ve got you covered”, “Quality gifts that keep giving, at any price” and “Dockers has your back”.

Again, these shows Dockers’ promise to make the consumer feel dependable. Dockers is able to make male consumers easily associate themselves with the male models on its site. The models in the pictures and videos are not overly handsome or muscular. They can be a father, brother, husband, uncle or friend, the very same consumers who visit the site. A commonality among them is their confident stance which emphasizes Dockers’ promise of determination. For the videos, Dockers chose to feature inspirational males who are enjoying the life they have carved out for themselves.

Examples include Michael “Bear” Grylls who is an adventurer, writer and television personality; Danny Hess, who makes environmentally-friendly surfboards; and, David Burnett, a teacher and architect who now helps make homes for Habitat for Humanity. By employing these personalities and having them share their passions on the site, Dockers is able to tell its audience that their clothes are the suitable partners of people who are confident, reliable and have a sense of purpose in their lives.

The array of videos and pictures make the site visually appealing, especially since most audiences who shop for clothes do not take time to read blurbs and paragraphs but do enjoy clicking

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Visual analysis Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Visual analysis Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/english/1460636-visual-analysis
(Visual Analysis Essay Example | Topics and Well Written Essays - 750 Words)
Visual Analysis Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/english/1460636-visual-analysis.
“Visual Analysis Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/english/1460636-visual-analysis.
  • Cited: 0 times

CHECK THESE SAMPLES OF Visual analysis

Visual Analysis of Daughter of the Dancers

Visual analysis: Daughter of the Dancers Visual images speak volumes of messages that they pass to the audience.... In most cases, artists use visual images to pass a particular message to the public or the society.... As such, it is necessary to analyze visual images in order to understand all the concepts and dynamics of the image pertaining to the message that it passes across and the artistic elements, as well as cultural, social, and historical elements in the image....
8 Pages (2000 words) Essay

Visual analysis on Hadrian

With height by face length measure of 50 cm x 30 cm, the medium-grained marble work is allegedly discovered at Athribis (Benha) not far from the Nile… Though the exact date of its creation is unknown, the “Hadrian” piece conveys much about its period through the level of artistry with the carving method employed as well as the attributes of size, color, light, and overall structure that signify the Date of Submission:Visual analysis on “Hadrian” The bust sculpture of the Roman Emperor “Hadrian” (A....
2 Pages (500 words) Essay

Visual analysis paper

It is important to note that the Renaissance period was the time when the strict rules of the visual arts were established.... The painting was completed in 1535 which is the height of the Flemish Renaissance painting in Europe which flourished in the 15th to 17th century.... Flemish painting is the… used by most Renaissance painters where the colors of their artwork are built by a layers of color where each layer is glazed over an underpainting to achieve a final artwork that is stunningly beautiful such as Benvenuto Tisi da Garofalo's Madonna and Child in Glory. The These religious undertone of the painting was typical of many paintings during the period....
5 Pages (1250 words) Essay

Visual analysis paper

In Greek, art began at a time before Christ, and it has continued to grow to fit in the modern art world while still producing very exquisite and attractive… This visual art analysis paper is to review four pottery objects from the ancient Greek art in different periods.... These periods are the geometric period - Heron Class Olla, Orientalizing period - Miami Painter_Skyphos (Drinking Vessel), archaic period Rycroft Painter Column During these periods, artists would use fired clay for creating their artwork (The metropolitan museum of art, 2012)....
5 Pages (1250 words) Essay

Adherents of Similar Tendencies of Development in Modern Art

Naturally, two world wars made a great contribution to changes in perception of painting and use of abstract concepts in visual art.... Historical events and overall social tendencies produced great impact on culture and art.... For the 20th century, art history was marked by general reconsideration and rethinking of basic concepts in… Abstract art came to replace or – at least – arrest much attention along with traditional “classical” canons....
6 Pages (1500 words) Assignment

A Visual Analysis in Interpreting and Understanding Artworks

In conducting a Visual analysis, aspects such as color, perspective, forms, balance, frame, and overall appearance are used to mention but a few.... In this paper, Lorenzo di Credi's Madonna and Child painting will be used to conduct a Visual analysis.... The most important outcome of conducting an analysis… This means that the artist can be revealed and discussed, the historical context of the painting can be decoded, the medium used, style, condition, and location can be applied in better understanding In addition, the meaning of an artwork can be explained....
6 Pages (1500 words) Assignment

VISUAL ANALYSIS PAPER

The painting by Marconi ‘Christ and the Adulteress' depicts Jesus Christ with a woman and both of them are surrounded by probably the people and it is clear that he is being accused of one thing or another.... The era of the painting depicts a period when Christ was spreading… The country had was ruled by the romans who were opposed to the teachings of Christ and they took every opportunity that they had to question his behavior and discredit him among his followers....
5 Pages (1250 words) Essay

Greek Pottery Visual Analysis

This paper ''Greek Pottery Visual analysis'' tells that one of the fascinating parts of the Greek histories is its pottery.... Whether whole or in pieces, the potteries are one of the most valuable artifacts to archeologists who use them to study their past.... hellip; The fragments and whole potteries preserved over time is important in achieving this....
5 Pages (1250 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us