StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Virgin Airways - Assignment Example

Cite this document
Summary
Name Professor Course Date Virgin Airways Introduction Virgin Airways Australia is a subsidiary of the well recognized and renowned Virgin Group. Virgin Group has over 300 businesses in different parts of the world and in the year 2000 it made an entry into the aviation industry…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.7% of users find it useful
Virgin Airways Assignment
Read Text Preview

Extract of sample "Virgin Airways"

Download file to see previous pages

Currently, the airline is using Embraer jets, Boeing and Airbus for its flight services and has a presence in 29 cities across Australia. The airline is also a member of the Sytax alliance and is given a 4-star rating. Virgin Airways has managed to be one of the leading airlines in Australia and around the globe. This paper aims at analyzing the nature of the business including the internal and external business environment. The paper will also focus on a discussion of the planning and strategy formulation, organizational change, and how the company implements corporate social responsibility and ethical behavior.

However, the paper will mainly concentrate on the strategy formulation of the company in order to understand the competitive advantage of the company. Planning and Strategy Formulation According to Virgin Airways, its major strategies are defined as being creative in addressing the challenges facing the company. The company heavily relies on the Virgin brand name in terms of providing quality services at affordable prices (Hooley 60). The company puts great emphasis on improving its human resources by having a strong focus on values, culture and pioneer leadership.

Business analysts contend that the virgin culture is phenomenon in the sense that the brand has a very strong culture that is recognized for quality and value for money. The virgin brand is also recognized for its fun work environment. Research studies indicate that the virgin brand was 94 percent recognized before the airline was finally established. The brand was being tanked among the best ten brands in the Asia-Pacific region and also among the top trusted brands in Australia (Hooley 66).

Virgin Airways has managed to establish a very unique culture through Richard Branson. Branson is among the high profile entrepreneurs that exist in the modern world and has managed to transform the world of business through his emphasis on a unique working culture. Most of the airline employees have previously worked for the Virgin Group. This is to ensure that there is the spread of the Virgin culture across the airline company. The company’s senior management has a good working relationship attributed to the fact that most of the members have worked together as a team in their previous job positions at Virgin Group.

They have respect for each other’s talent and ability. This is a strong working culture that has been established at the top and one that filters down the company. The main corporate synergy for the company is the ability to operate like a venture capital firm based on the Virgin brand name (Hooley 70). This involves non-related diversification at the individual level of business. This is achieved through the creation of hierarchical relationships and the interactions between the corporate head office and the airline business unit.

The airline company has managed to leverage on the virgin brand which has approximately 96 percent prominence in the minds of consumers. This ensured that the airline entered the industry with a bang. Virgin Australia was established in 2011 but has managed to shake up existing orders in the market and given competitors a run for their money. Virgin Australia is a business unit under the Virgin Group but the company is focused and develops as an autonomous business under the Virgin brand name.

This creates a decentralized organizational structure and independent decision making

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Virgin Airways Assignment Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/finance-accounting/1449459-virgin-airways
(Virgin Airways Assignment Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.org/finance-accounting/1449459-virgin-airways.
“Virgin Airways Assignment Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/finance-accounting/1449459-virgin-airways.
  • Cited: 0 times

CHECK THESE SAMPLES OF Virgin Airways Assignment

Marketing Principles of Virgin Atlantic

From this research it is clear that virgin Atlantic has pulled a number of marketing stunts and has engaged in marketing strategies that left other companies perplexed.... The success of the marketing strategies adopted by virgin Atlantic is reflected on the Company's financial documents.... It is differentiation that would put the virgin Atlantic apart from its competitors.... Various ELEMENTS of virgin's marketing planning process: The Company's marketing process can be investigated using the SOSTAC model: Situation Analysis: virgin Atlantic is currently one of the most popular airlines in the UK, with a fleet of 42 aircrafts, and 34 registered destinations....
13 Pages (3250 words) Assignment

Developing the Strategy: Key Elements of Performance Management System

Strategic Management Practice Assignment Contents Abstract 4 Introduction 4 Company Background: virgin Trains Company 4 Introduction to Strategic Management Practice 5 Analysis of external and internal environment 6 External Environment 6 PESTEL 6 Porter's Five Forces 7 Internal Environment 9 Organizational Resources 9 Core Competencies 10 Summary of External and Internal Analysis 10 SWOT Analysis 10 Strategic issues facing the organization 11 Stakeholders 11 Other Issues 13 Strategic goals to be set by virgin Trains Company 13 Strategic actions recommended to be taken 15 Strategy Statement: summarizing the actions of virgin Trains Company 16 Developing the strategy: Key elements of perform… ance management system 17 Balanced Scorecard 18 Conclusion 19 References 21 Abstract The practises in the field of strategic management involves decision making by the higher management of a company by considering the resources available with the company and the changes in the external environment in order to attain long term sustainability in business....
18 Pages (4500 words) Assignment

The Worldview of the Christians Faith, Their Beliefs

The purpose of this paper is to investigate the worldview of the Christian's faith, their beliefs concerning their origin, morality, identity and meaning as described by their holy book, the Bible.... Their ethical and moral teachings and belief in eternity. A worldview can be… It is brought about by absorption of education, culture influence, upbringing, books, movies and media....
2 Pages (500 words) Assignment

Geologic Time, oceans

A canyon is formed by erosion activity of a river cutting down the earth's surfaces, which are made up of varying rock strata.... The Grand Canyon was formed by the activity of river… The river cut through the rock strata in the region, cutting through the rock strata over different geological time scales....
4 Pages (1000 words) Assignment

Build and Sustain an Innovative Work Environment

virgin Atlantic Little Red: a domestic airline serving the UK citizens with great value as well as full service daily flights to areas like London, Manchester, Edinburgh and Aberdeen (virgin Atlantic Little Red, 2015). The first principle underlying innovation for small… In this innovation plan, the process will call for more participation from the customers since the new services must address their needs and expectations.... In this case, necessity will drive the need The principle aligns those of virgin Atlantic Red's business needs since it depends on customers to buy the services....
4 Pages (1000 words) Assignment

Setting up The New Hypothetical Airline Named United Airways

This paper attempts to discuss the economic, technical and operational feasibility of setting up a new hypothetical airline namely United airways that will provide airline travel services between South Africa, Australia, and New Zealand.... This assignment describes the peculiarities of the airline business and setting up the new hypothetical airline....
9 Pages (2250 words) Assignment

Applied Professional Ethics - A Developmental Approach

The author of this paper "Applied Professional Ethics - A Developmental Approach" discusses an ethical theory, its main principles, conventional morality, utilitarianism, evolution, and transformation of an individual's development, the ethical beliefs in Kohlberg's theoretical framework.... hellip; If the presence of conflict is able to guide a decision-maker towards effective results for the parties that are involved in the conflict then it can be deemed as good or healthy because it provides individuals with an opportunity to understand the morality of the scenario and resolve the conflict by applying the principles to obtain desired results....
6 Pages (1500 words) Assignment

Types of DNA Repair, Mismatch, and Photoreactivation

… The paper “Types of DNA Repair, Mismatch, and Photoreactivation” is a persuasive example of an assignment on science.... There are numerous ways in which DNA may get damaged.... This may occur due to cellular activities like replication and recombination or due to exogenous causes like exposure to mutagens....
6 Pages (1500 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us