StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

About Starbucks Strategic Marketing Managment - Case Study Example

Cite this document
Summary
Case Study about Starbucks 1- Starbucks detected an opportunity in the social and cultural environment that facilitated their success. Elaborate on this statement. Starbucks has tapped the social and cultural environment that surrounds its folds. What this means is the fact that Starbucks knows exactly what kind of social and cultural environment to cater to and what kind of understanding it has to reach upon in order to bring success for the company in the long run…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.7% of users find it useful
Case study about Starbucks Strategic Marketing Managment
Read Text Preview

Extract of sample "About Starbucks Strategic Marketing Managment"

Download file to see previous pages

The social environment within such domains has been established largely by the significance that Starbucks has had for its environs over the years, whereby it opens its outlets where people are in large numbers and are willing to accept Starbucks within their ranks (Kline 2005). It helps them to sit back and relax while sipping away coffee or having some other dessert in the Starbucks outlets. The success for Starbucks has come about with the realization to set things right and more so from the social and cultural contexts, because this is something that shall bring about a great deal of importance for the global chain which has been doing wonders over the years.

The opportunity that Starbucks detected was for its own good, and it paid rich dividends in the end. This was the most basic difference between gauging success or the lack thereof within such quarters. 2- Starbucks competitive situation has changed over time as the market and industry have changed. Use Porter’s Five Forces Model (p. 73) to analyze Starbucks current competitive situation. . The bargaining role of the buyers and sellers has always been minimal because Starbucks has depended a great deal on its name which has become a brand over the years.

This has been manifested through hard work and sheer commitment within its ranks, where its name is synonymous with repute and dignity all around the world. The threat of substitute coffee chains has similarly existed for the longest time. There have been mushroom companies which have tried the Starbucks name with their respective brands but have achieved little or no success at all, since the Starbucks’ hard loyal customers know where to get the best quality from (Stopper 2004). The threat of the competitive rivalry has always benefited Starbucks in essence as it has upped the bar of providing true quality and absolutely committed products to its customers all over the world.

The current competitive situation has usually been built up over the passage of time (Snyder 2006). This was not always the case. The reputation has come along due to the Starbucks’ top management realms who have understood the dictum of providing utmost quality and state of the art services to the esteemed customers all over the globe. When Starbucks first began, people thronged to get a taste of its rich coffee and wanted to be at the Starbucks’ stores at the very earliest. 3- Starbucks have had to change some of their marketing strategies over time as the market has changed.

What are two of their marketing strategies to compete in dynamic markets? Starbucks has been able to change its marketing strategies over time because it wants to be the best available coffee chain that the world has seen. This has

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Case study about Starbucks Strategic Marketing Managment”, n.d.)
Retrieved from https://studentshare.org/geography/1408926-case-study-about-starbucks-strategic-marketing
(Case Study about Starbucks Strategic Marketing Managment)
https://studentshare.org/geography/1408926-case-study-about-starbucks-strategic-marketing.
“Case Study about Starbucks Strategic Marketing Managment”, n.d. https://studentshare.org/geography/1408926-case-study-about-starbucks-strategic-marketing.
  • Cited: 0 times

CHECK THESE SAMPLES OF Case study about Starbucks Strategic Marketing Managment

Evaluation of Starbucks Corporation

starbucks Corporation is a big multinational coffee and coffeehouse chain/outlet company which is based in United States.... starbucks currently is the biggest coffeehouse company in the whole world, with a record number of 15,011 stores located in 42 countries.... hellip; starbucks sells brewed coffee, espresso-based hot drinks, hot and also cold drinks, snacks and products for instance mugs and coffee beans.... starbucks has an entertainment division and Hear Music brand, starbucks also markets music, books and film....
13 Pages (3250 words) Case Study

Service Marketing of The Starbucks Coffee Corporation

The paper “Service marketing of The Starbucks Coffee Corporation” deals with the Starbucks Coffee Corporation which is the largest producer of the coffee in the world, and the different marketing issues that are being prevailed in the market.... The picturization of the different marketing issues is been identified in the server market.... nbsp;The marketing issues in the Starbucks are the labor problem in North America, The Starbucks in the urban areas pay good wages to the employees to retain the employees....
6 Pages (1500 words) Case Study

Opportunity in Social and Cultural Environment

Tradtional marketing activities like conducting a market research, advertising, and promotional activities are among the least important factors that could significantly affect the creation and development of customer value (Kumar 2004, p.... Therefore, starbucks decided to… As part of starbucks' strategy in enhancing its social and cultural environment, the company acknowledges the importance of proper This strategy creates new business opportunity for starbucks....
4 Pages (1000 words) Case Study

Strategic Analysis of Starbucks

This paper “Starbucks: strategic Analysis” is focused on the strategic analysis of Starbucks.... hellip; The researcher analyzes the resources and competencies of Starbucks along with its strategic positioning.... The primary data has been gathered through a face to face interview with a floor manager of a starbucks store.... The first starbucks store was established in the 1971 in Seattle by three friends Jerry Baldwin, Gordon Bowker and Zev Siegl....
18 Pages (4500 words) Case Study

Ethical Strategic Analysis of Starbucks

This paper will analyze how Starbucks, US-based chain of Coffeehouse shops; fell short in certain ethical related aspects affecting its brand image in 2002, thereby necessitating a strategic change.... Also, the paper "Starbucks" will critically analyze the traditional kind or style of strategic leadership provided by its Chairman and CEO to create a favorable working environment for employees.... This paper will analyze how Starbucks, a US-based chain of Coffeehouse shops; fell short in certain ethical related aspects affecting its brand image in 2002, thereby necessitating a strategic change....
14 Pages (3500 words) Case Study

Marketing Plan for Starbucks Coffee

The paper "marketing Plan for Starbucks Coffee" states that Company would follow a moderately high pricing strategy.... The present study would focus upon the marketing plan of an organization for an international expansion strategy.... International expansion is a highly complex term and requires long-term strategic vision and mission on the part of the organization intending to undertake an international expansion strategy.... The organization selected for the purpose is starbucks Coffee and the nation selected for expansion in India....
17 Pages (4250 words) Case Study

Hospitality Strategic Management

Therefore, the company should retain the quality of its products and employ appropriate leadership to oversee aggressive marketing and operation as it increases its market share by increasing both its outlets and diversifying its products.... This paper ''Hospitality strategic Management'' tells that commoditization is a business process by which goods and services with high economic value become simple commodities.... The case at starbucks is different....
5 Pages (1250 words) Case Study

Why Consumer Behavior Is Considered by Some Marketers as a Key Constituent of Strategic Marketing

The case study examples presented in the paper "Why Consumer Behavior Is Considered by Some Marketers as a Key Constituent of strategic marketing" represents a look at two highly successful companies, one which did not anticipate emerging economic, market and consumer changes and trends, whilst another did.... hellip; In broaching the subject matter of this study, it is important to understand the two key terms utilized herein, strategic marketing and consumer behavior....
8 Pages (2000 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us