StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing analysis - Case Study Example

Cite this document
Summary
Marketing Analysis – True Religion Jeans True Religion jeans are the most sought after pair of jeans in the market. The company’s rise in the apparel market has been meteoric and continues to go a long way. It is interesting to note that the company has acquired its current status is mere 10 years of time…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.1% of users find it useful
Marketing analysis
Read Text Preview

Extract of sample "Marketing analysis"

Download file to see previous pages

The strength of the company is the exclusivity it provides through its garments. There is a prestige tag attached to the apparels it makes and that become the ‘want’ quotient for the customer. The high pricing is justified because of this prestige factor. The strength of the company also lies in the styles they have created, excellent service to the customer, wide range of sizes, colours and patterns available all come with the prestige factor. The weakness for True religion jeans comes from the marketing strategy implemented.

For an average consumer the pricing is too high and the premium market cannot be predictably loyal. Additionally with launching of various apparel ranges like, swimwear, footwear etc. there could be a diversion from its core brand. According to International forum for cotton promotion the jeans market worldwide is grew from US$52 billion in 2007 to US $56 billion by 2014. North Americans have proved to be number one consumers of jeans having maximum pairs of jeans in their wardrobes. Astonishingly the share of premium jeans is also significant.

Even if it may look as mere 2 % of the total market the figures range very high as the basic market is of higher demand. Hence opportunity in the external environment is significant for the company. The threat to the company comes from the increasing share of other manufacturer’s in premium denim wear. . Considering the analysis above it is a very wise strategy implemented by the company to market the jeans as a premium segment. The premium market share is growing at a significant rate. The organization is mainly counting on the attitude of the customers which says that as long as the garment delivers style and fit, the price for the same holds less importance.

Promoting it through television and movie stars is another clever strategy as it instantly adds to the appeal of the jeans. The strategy also specifies that it is worth to pay a few extra as good quality comes with good pricing. Here the product promotion strategy is based on premium value for the money paid. The brand promotion is based on celebrity endorsements. The marketing strategy is based on the study of consumer of jeans and very well supported by services offered. Retail experience for a customer is memorable with good service offered across the counter.

To add to it the customer is not sent away by non-availability of the merchandise. So a customer when walks in is sure to get a memorable experience through wide range of merchandise, helping attitude of the staff and a great style and fit offered in variety of colours and patterns. This builds a strong foundation of customer relationship and makes the customer come back for more. Although the customer would want to come back for more satisfactory shopping experience, the market segment for the organization needs to expand.

The current segment takes care of market which is fashion conscious and would not mind spending money to make a style statement. However as stated earlier this segment is also not very brand loyal and is more likely to switch at the first alternative available. In such case

...Download file to see next pages Read More
Tags
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing analysis Case Study Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/geography/1424008-marketing-analysis
(Marketing Analysis Case Study Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/geography/1424008-marketing-analysis.
“Marketing Analysis Case Study Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/geography/1424008-marketing-analysis.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing analysis

Apple Marketing Analysis

Apple marketing analysis Institution's name: Marketing Date Submitted: A1.... Marketing Mix analysis Marketing mix analysis entails the elaboration of the four Ps as pertains to marketing: Product, Price, Place, and Promotion.... Stakeholders analysis Stakeholders in marketing strategy illustrate the entities to which the organization is accountable to as pertains to its performance: customer, competitors, company, and community (Abila, 2010, p....
6 Pages (1500 words) Essay

Healthcare Marketing Analysis

In the paper “Healthcare marketing analysis” the author explores the marketing analysis of the healthcare organizations, with a keen interest on the London Medical Diabetic Health Clinic.... The paper will analyze the entire health organization to establish the market analysis strategies employed there....
4 Pages (1000 words) Research Paper

The Role of Marketing Analysis in Management

marketing analysis Name Name of institution Professor Date marketing analysis involves an organized way of acquiring knowledge about a specified market, its structure and composition.... Furthermore, marketing analysis plays a great role in providing reliable, precise, appropriate and current information to the management.... Notably, distribution analysis is a key area in marketing analysis at it provides sound information on the distributors and retailers attitudes towards the product or service on offer (Kotler, 2008)....
6 Pages (1500 words) Essay

Apple Marketing analysis

From these presentations, one is able to relate to the organization's SWOT analysis.... The most outstanding fact about this particular presentation is the fact that the market analysis was effectively done so as to address as much as needs by the markets as possible (Porter, 1979).... The auto sync ability of the IPad created a significant marketing trend....
5 Pages (1250 words) Research Paper

Marketing Analysis Report

marketing analysis Report-Air Canada Grade Course (28th, Oct.... 2013) marketing analysis Report-Air Canada Introduction Air Canada is the largest airline in Canada which was founded in 1936, offering both scheduled and chartered flights to many countries in the world, recently standing at 178 countries (Yerema & Leung, 2013)....
3 Pages (750 words) Essay

Financial and marketing analysis

The main aim of this section is to examine the financial condition of Jones Lang LaSalle… The analysis is made by highlighting the investment, income and loss of the company and it also indicates the change in the mentioned phenomena with the passage of time.... Hence, the evaluation of financial analysis takes into consideration review of all the vital financial Apart from financial analysis, the study also highlights the information pertaining to different sections of the real estate market in Russia....
12 Pages (3000 words) Research Paper

IKEA UK Marketing Analysis

This report presents a marketing analysis for the company IKEA in the UK.... IKEA is a top international company that specializes in furniture and furnishings.... It aims at retaining its position and competitiveness.... It is the goal of every business to experience a high level of productivity and profitability....
10 Pages (2500 words) Essay

Marketing Analysis for Starbucks

This work called "marketing analysis for Starbucks" describes an international coffee and Spice Company that operates within over 60 countries.... The author outlines the ability of the managers to design effective marketing approaches to promote its products, its internal business environment, organizational productivity.... The company's management has used a wide range of marketing strategies to promote its product and to resolve its business challenges as market competition evolves....
8 Pages (2000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us