StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

External State of the General Motors - Essay Example

Cite this document
Summary
The paper "External State of the General Motors" discusses that contrary to the American automobile manufacturers association which only embraces automobile companies in the United States, General motors have enforced alliance as a consideration among its strategies. …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97% of users find it useful
External State of the General Motors
Read Text Preview

Extract of sample "External State of the General Motors"

General Motors has remained one of the most competitive automobile companies both in the United States and globally. It forms part of fewer companies that embrace the use of technological advancement to aid their production process. The company engages in the production of small personal cars to heavy commercial trucks that are meant to carry heavy loads (GM, 2014). The general motor company has been involved in the automobile industry for over 100 years producing various models that meet customers’ tastes and preferences. Below is a comprehensive external analysis of General Motors (PESTEL ANALYSIS)
PESTEL analysis
Demographic factors
According to its mission statement, General Motors strives to improve the organizational market share by expanding market margin to a vast community through responsiveness and production of quality in sufficient quantity, which ensures consistency in supply to the population in demand of such products. During the duration of its existence, General Motors has engaged in the production of models that target specifically the baby boomer generation. This constitutes a younger generation who are aggressive bout simple, stylish models that go with fashion. The latest statistical analysis points out that the company has targeted customers in mid 20 who account for almost 50% of revenue returns from the sale of vehicles (GM, 2014).
Economic analysis
General motors’ has played a considerable role in the development of the United States and the global economy. Based on the national financial reports of the United States, the company has contributed a higher percentage of economic development for a longer duration since its launching into operation. Not only to the United States General Motors also had a huge economic impact in its areas of operations. In essence, the organization has triggered operations of other industries such as aluminum and textile that supply raw materials to the industry. In addition, the company has also created job opportunities both directly and indirectly for a significant number of populations (GM, 2014).
Political//legal
With influence from both the government and members of the public, the company has constantly implemented different policies to harmonize the mutual coexistence of all members of the society with customers invoking dominance on the progress of the business (GM, 2014). The latest amendment was the environmental protection agency act, which ensures that any by-product generated by the company is less effective towards environmental degradation.
Social cultural factor
With the current trend in modern life, most members of the society associate status of life with the car the person drives. Whereas wealth and richness are associated with nice vehicles, dilapidated vehicles would make somebody feel odd within society. Therefore, general motors’ has implemented this into practice by producing simple, stylish private cars and thus being able to improve its economies of scale. The organization understands that achieving a competitive strategy is based on the reward clarifies (Horsler, 2011).
Technological factors
According to Horsley (2011), the presence of technology, especially the use of the internet has greatly transformed operations in every automobile industry and general motors have been no exception. For instance, the rate at which customers use online engagements to process transactions concerning car purchases has exceeded manual operations thus general Motors has put in place a procurement management system to enhance the processing of such transactions. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“General Motors Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
General Motors Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/management/1647383-external-analysis-of-general-motors
(General Motors Essay Example | Topics and Well Written Essays - 500 Words)
General Motors Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/management/1647383-external-analysis-of-general-motors.
“General Motors Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/management/1647383-external-analysis-of-general-motors.
  • Cited: 0 times

CHECK THESE SAMPLES OF External State of the General Motors

The Management of Change

general motors and Nissan with the purpose of implementing change.... In the year 1920s, with a substantial rise in the demand for automobile general motors was positioned as a leader of global automobile industry.... Chronologically, general motors built a strong existence in emerging markets, especially in China and Brazil and accomplished its transformation into a solitary global economy.... In the modern days, the company continued to grow with electric vehicle technology developing a series of hydrogen motorized fuel-cell notion and demonstration vehicles (general motors Company, 2012)....
13 Pages (3250 words) Essay

General Motors

This paper ''general motors'' tells us that general motors, for 77 years at a stretch, experienced baptism by fire.... Based in Detroit, general motors was founded in the year 1908, the same year when Ford Motor Company had launched the iconic Model T – the car that had revolutionized the automobile industry by introducing assembly.... However, despite the wildly popular Model T, general motors slowly but surely caught up with the Ford Motor Company by the early 1930s, and by the mid-1930s, it has graduated to become the world's largest automobile company....
5 Pages (1250 words) Research Paper

General Motors

Subsequent to its bankruptcy position, GM and its three associate general motors Background of the Issue General Motor Company (GM) is an American multinational automobile manufacturer and retailer.... As mentioned in The Economists (2009), “The collapse of general motors into bankruptcy is only the latest chapter in a long story of mismanagement and decline”.... The bankruptcy of general motors: A giant falls.... Case summary: 2010 MLC (general motors) bankruptcy settlement....
2 Pages (500 words) Research Paper

Strategic Management - Ford Motors

The purpose of this study "Strategic Management - Ford motors" is to assess the impact of technological development and globalization on the company, the role of its vision and mission and to evaluate ways in which the stakeholders influence the overall organizational success.... Ford motors is a multinational company of American origin, which is listed on the New York Stock Exchange.... Ford motors operates under a number of brands and is a Fortune 500 company with a market capitalization of $68....
5 Pages (1250 words) Case Study

The Change Process at General Motors

In this paper, I will analyse the change process using general motors Company,.... The paper "The Change Process at general motors" is a great example of a case study on management.... The paper "The Change Process at general motors" is a great example of a case study on management.... In this paper, I will analyze the change process using general motors Company, which nearly faced closure during the recession period in 2009....
16 Pages (4000 words) Case Study

General Motors Holden Limited

This paper ''general motors Holden Limited'' tells that it is situated in Port Melbourne, Australia.... For instance, general motors' offers a variety of models, such as Chevrolet, Nissan, and badge-engineered, in conjunction with Opel And Isuzu.... In its ancient years, Holden general motors imported some of its vehicles from other countries to provide a competitive market to its competitors.... 26th of April 1990, general motors' (GM) subsidiaries based in New Zealand, publicized that its manufacturing and production in Trentham was denied importation of vehicles in the country on a duty-free basis....
8 Pages (2000 words) Report

Toyota Motors and General Motors Companies Analysis

The paper "Toyota Motors and general motors Companies Analysis" mainly focuses on the way of keeping a competitive advantage of two companies - Toyota Motors and general motors.... In this case, the report is about two world's best automobile industries which are Toyota Motors and general motors....
11 Pages (2750 words) Report

General Electric, General Motors, and Ford's Market Level Strategy

The paper 'General Electric, general motors, and Ford's Market Level Strategy' is a detailed example of a marketing case study.... The paper 'General Electric, general motors, and Ford's Market Level Strategy' is a detailed example of a marketing case study.... The paper 'General Electric, general motors, and Ford's Market Level Strategy' is a detailed example of a marketing case study.... General Electric's business also includes household appliances, nuclear reactors and fuel, medical devices, steam turbines, nuclear support services, gas extraction and mining, motors, and power generation....
6 Pages (1500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us