StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Marketing Strategies of P&G - Essay Example

Cite this document
Summary
In the paper “Marketing Strategies of P&G” the author discusses America's biggest manufacturer of household products, Procter & Gamble, which has not only pioneered in the line of products but has introduced novel marketing strategies into today's business jargon…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.5% of users find it useful
Marketing Strategies of P&G
Read Text Preview

Extract of sample "Marketing Strategies of P&G"

The old idea that all of P&Gs products come from its laboratories was challenged and Lafley brought in more products from outside, a strategy that did wonders for the company. As buying best-selling innovation is a difficult business P&G relied on testing products at Wal-Mart for customer response. With its feet firmly on the ground with a range of brands, now P&G is likely to invest in businesses of pharmaceuticals and beauty care (considerably weak areas of P&G).Leadership strategyThe leadership strategy of P&G reflects a lot of qualities of its leader, Lafley: strong, silent, and pioneering.

Whether the brand was made within P&G or acquired, it was ensured that it was not just good quality, but also novel in its line. Pampers was the first disposable diaper when it was introduced in 1961, giving the brand a leadership advantage. Liquid Tide was again a pioneer product when it was introduced in 1984. The company not just demonstrated leadership in bringing novel products into the market; it also introduced novel and innovative marketing techniques and new marketing media. In the 1880s, P&G was the first company to advertise nationally.

Later on during the 1930s, this was again the first company responsible for inventing the soap opera when it sponsored the radio show of Ma Perkins followed by the Guiding Light. This was also the time when P&G developed the concept of brand management, another pioneering marketing strategy benchmark. Marketing teams were set for each brand and were pitched against each other in competition. To maintain leadership status, the company always pushed for cheaper formulations, lesser priced goods, and cost-cutting measures.

The SpinBrush, introduced in 2001 was another leadership effort that allowed P&G to sell electric toothbrushes at $5 when other companies were charging $50. The manner of promoting SpinBrush was innovatively designed to cut down costs. The product was not advertised for the first year, but consumers were allowed to turn the brush on at the store. As a result, the brush outsold expectations and the product could sell at low costs without incurring advertising expenditures.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Marketing Strategies of P&G Essay Example | Topics and Well Written Essays - 500 words, n.d.)
Marketing Strategies of P&G Essay Example | Topics and Well Written Essays - 500 words. https://studentshare.org/marketing/1510037-marketing-strategies-of-pg
(Marketing Strategies of P&G Essay Example | Topics and Well Written Essays - 500 Words)
Marketing Strategies of P&G Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/marketing/1510037-marketing-strategies-of-pg.
“Marketing Strategies of P&G Essay Example | Topics and Well Written Essays - 500 Words”. https://studentshare.org/marketing/1510037-marketing-strategies-of-pg.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing Strategies of P&G

E-Marketing: Methods, Strategies and Tactics

marketing strategies and tactics are determined by the marketing budgets that are planned to benefit from the best possible marketing mix for a given year.... Newer technologies replace the older ones, creating the loss impact and the need for new marketing strategies.... Online strategies are on the rise relatively to traditional marketing strategies in various industries as in music industry.... … Topic: E-Marketing: Methods; strategies and tactics E-marketing can be a rewarding medium of making money....
4 Pages (1000 words) Essay

Tescos Competitive Marketing Strategy

hellip; Tesco has chalked out many core marketing strategies to attain the above feats to remain as one of the world-leading retailers as of today and this research essay will analyse the Tesco's core marketing strategies in detail and how it employed these core marketing strategies to become one of the globe's retailer.... Global PositioningAccording to Sheth, a company's marketing strategies should be fine-tuned in the phase of...
12 Pages (3000 words) Essay

P & G Shifts Marketing Dollars to Online, Mobile

The article discusses the shift in marketing strategies of p & G and how the company plans to influence its target customers.... However, keeping in view the market data and research findings of changing trends in consumers' lifestyle, the management has decided to adjust its strategies accordingly (Serena & Vranica, 2013).... The fact that there are some brands of the company, such as Tide and Pantene (Serena & Vranica, 2013), which have lost their respective market shares, and as a consequence the company has decided to introduce innovative strategies that may lead to capturing a significant market share in the United States....
4 Pages (1000 words) Essay

Effect of E-Business on Marketing Strategies

Technology-based tools have helped marketers perform their marketing strategies more efficiently and effectively in the traditional marketplace" (73).... E-business has wider possibilities than traditional marketing in terms of business operations.... E-marketing uses bolt-on systems based on the addition of an e-business system as a value added service to existing supply chains.... Similar to traditional marketing, a virtual bookshop allows customers to review product details and analysis, read about the main characteristics and qualities....
5 Pages (1250 words) Case Study

3 marketing strategies

They can follow a number of business… There are three major and distinct types of marketing strategies which can be followed by a new brand to launch in a market already dominated by other brands.... There are three major and distinct types of marketing strategies which can be followed by a new brand to launch in a market already dominated by other brands.... They can follow a number of business strategies to launch their products or services in the market....
2 Pages (500 words) Essay

Marketing Strategies for a Newly Opened Delicatessen

marketing strategies have proliferated during the last few Among them the following marketing strategies have received the attention of many analysts and researchers (Rosenbaum, 1998).... Initially market dominance strategies acquired much greater recognition.... These strategies are based on the understanding that any marketing strategy must have as its core objective the domination of the market.... According to market dominance strategies the typical behavior of the market dominating firm is to set prices (price leadership) or set a quantity (market leadership)....
7 Pages (1750 words) Essay

Marketing Strategies Suggestions for a New Delicatessen

The paper "marketing strategies Suggestions for a New Delicatessen" focuses on a hybrid marketing strategy of a new delicatessen that includes some of the features of various marketing strategies in addition to the writer's analytical perspectives.... arketing strategies range from those which advocate market domination to those of Porter's Generic Strategies; from innovation strategies to growth strategies that depend on integration-related synergies; and from strategic archetypal models to warfare marketing strategies (Kotler, 1991)....
7 Pages (1750 words) Coursework

A Vital Part of Effective Marketing Strategies

In the paper “A Vital Part of Effective marketing strategies” the author discusses pricing as a vital part of effective marketing strategies that ensure that a maximum number of sales are achieved every day.... In emphasizing current performance the company may sacrifice long-run performance by ignoring the effects of other marketing-mix variables, competitors' reactions, and legal constraints on price.... ompany objectives such as maintaining brand image, maximization of revenue, maximizing profits, market coverage and expanding current market share, expanding to new markets Market segmentation and product positioning to identified target marketsThe marketing mix deployed by the company for the target market/sCompetitor marketing mix strategiesAvailability and demand for substitute productsAccordingly, pricing tactic can be adapted from the following tableTable 2 marketing Mix Alternatives Source: (P....
3 Pages (750 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us