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23250 Word Essays

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Social Media Marketing in the European Football Industry essay example
Social Media Marketing in the European Football Industry
93 pages (23250 words) , Dissertation
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The discussion seeks to answer the questions: Do the clubs use e-marketing techniques to engage fans? To what extent are these techniques useful in increasing revenues of the clubs? How frequently do clubs interact with their fans? What is the impact of branding and brand value on fan preference? What is the role of social media in e-marketing within the European football clubs?
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