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In this case, the African Americans used their different ideologies, as power. They therefore, promoted their ideologies, which included their beliefs and values that helped them make sense of the world, in the midst of domineering ideologies of the European. They mainly were able to embrace their ideologies, when they resisted most of the ideologies of the colonial masters, which were imposed on them. The African-American slaves utilized their material culture as a source of their power, and independence, and used this to shape their lives according to their preferences. To counteract the ideological power of the African-American slaves, the planters too used ideology as a way of covering up their exploitations of the slaves and blinding the African-Americans on the evils of slavery. They therefore, did this through different attempts to gain control over the material culture of the slaves. Instead of the slaves using their material culture, the planters offered them “nicer” clothing, housing, and food. However, most of the slaves did not accept the material culture of their planters, but preferred their own. They therefore, used their own material culture as a source of their “dominance” and power (Ferguson 118-9). Therefore, by “ideological power”, Ferguson referred to the culture of the African-Americans, since they based on this to resist the exploitations and injustices of slavery. ...
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Uncommon Ground: Archaeology and Early African America, 1650-1800 What Ferguson means by Ideological power Ideological power refers a kind of power that is not based on force, but on a person’s conscious and unconscious ideas…
Author : sandrine89

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