Women in Advertising

College
Essay
Book Reports
Pages 3 (753 words)
Download 0
This essay concentrates on some of the aspects of the debatable book, "WAYS OF SEEING" by John Berger (1972). Though the book is said to be one of the most stimulating and influential book on Arts and its impact, it will almost certainly change the way you look at pictures…

Introduction

Due to over-production as a result of massive mechanization after I world war, companies started looking for alternatives to meet their heavy machinery maintenance expenses. The only alternative left was to increase their sales.
They started to offer choices and inform about new happenings to their customers. That offer of choices later became Advertising. With changing times, advertising and its original meaning changed. It started showing consumers the difference between Worse-Bad-Good-Better-Best.
In the starting stages of advertising, it was no more than a black & white message display board. With changing times it changed its form and spread into print media, silver screen, neon sign boards, Internet etc.,
If we look back, we will say that this word was scarcely used some 75 years ago. But now it touches every human being every day every time in form or the other. On this present day I can say that this word is the master of using the logic to serve its purpose. The purpose is nothing but increase the sales of the product in question. In this context John Berger quoted, "It proposes to each of us that we transform ourselves, or our lives, by buying something more. This more, it proposes, will make us in some way richer - even though we will be poorer by having spent our money".
Berger continues, "We are now so accustomed to being addressed by these images that we scarcely notice their ...
Download paper
Not exactly what you need?

Related papers

Relationships towards women in XIX century: responding Frankenstein
In the story Elizabeth is portrayed as a beautiful possession of Victor Frankenstein. When Caroline - Victor's mother - saw her for the first time she was so amazed by the look of this girl that decided to take Elizabeth to Frankenstein's family. Describing this situation Shelly talks about the girl as a thing. "I have a pretty present for my Victor - tomorrow he shall have it." "And when, on the…
Women in Rebellion
Even in such restricting circumstances, some women did rebel and blazed a path for their emancipation . Many books were written which highlighted the veritable slavery women were subjected to .…
In her own words: Women Offenders' View on Crime and Victmization
The book is carefully divided into 21sections or articles, each describing about various crimes and victimizations, women faces in the society. The author observes and interviews women who are involved in law breaking and those themselves be victimized. Seminars on sex-work, drugs, violent crime, property crime, civil crimes, desistance from crime and where women were made victims of crime, were…
Heat and Time Magazines
One magazine is entertainment with the latest celeb news, the other news with occasional inserts on entertainment. One is Heat magazine, the other is Time. One is cheeky, ironic, punchy, fun; the other is serious, driven, dramatic, and dry.…
Women in Advertising
Due to over-production as a result of massive mechanization after I world war, companies started looking for alternatives to meet their heavy machinery maintenance expenses. The only alternative left was to increase their sales.…
British Women Poetry
Elizabeth Hands, as a poetess, is very much acclaimed for her conversational tone and the use of simple and effective dialogues in her poems and the poem under consideration is one of the best examples for the poetess's effective employment of dialogues. All throughout the poem a conversational tone is maintained and each conversation made by the various characters throws light on their snobbish…
The Women of Middlemarch
This meant that they lived reasonably well. Mary Ann received a good education, and also had access to the library at the estate. Her books reveal her background-her stories are replete with classical allusions. Living on the estate Mary Ann was also able to observe the lives of people who lived and worked there, who were much poorer to her. This gave her an insight into their circumstances, which…