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This essay concentrates on some of the aspects of the debatable book, "WAYS OF SEEING" by John Berger (1972). Though the book is said to be one of the most stimulating and influential book on Arts and its impact, it will almost certainly change the way you look at pictures…
Due to over-production as a result of massive mechanization after I world war, companies started looking for alternatives to meet their heavy machinery maintenance expenses. The only alternative left was to increase their sales.
They started to offer choices and inform about new happenings to their customers. That offer of choices later became Advertising. With changing times, advertising and its original meaning changed. It started showing consumers the difference between Worse-Bad-Good-Better-Best.
In the starting stages of advertising, it was no more than a black & white message display board. With changing times it changed its form and spread into print media, silver screen, neon sign boards, Internet etc.,
If we look back, we will say that this word was scarcely used some 75 years ago. But now it touches every human being every day every time in form or the other. On this present day I can say that this word is the master of using the logic to serve its purpose. The purpose is nothing but increase the sales of the product in question. In this context John Berger quoted, "It proposes to each of us that we transform ourselves, or our lives, by buying something more. This more, it proposes, will make us in some way richer - even though we will be poorer by having spent our money".
Berger continues, "We are now so accustomed to being addressed by these images that we scarcely notice their ...
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