Got a tricky question? Receive an answer from students like you! Try us!

Women in Advertising - Essay Example

Only on StudentShare
College
Essay
Book Reports
Pages 3 (753 words)

Summary

This essay concentrates on some of the aspects of the debatable book, "WAYS OF SEEING" by John Berger (1972). Though the book is said to be one of the most stimulating and influential book on Arts and its impact, it will almost certainly change the way you look at pictures…

Extract of sample
Women in Advertising

Due to over-production as a result of massive mechanization after I world war, companies started looking for alternatives to meet their heavy machinery maintenance expenses. The only alternative left was to increase their sales.
They started to offer choices and inform about new happenings to their customers. That offer of choices later became Advertising. With changing times, advertising and its original meaning changed. It started showing consumers the difference between Worse-Bad-Good-Better-Best.
In the starting stages of advertising, it was no more than a black & white message display board. With changing times it changed its form and spread into print media, silver screen, neon sign boards, Internet etc.,
If we look back, we will say that this word was scarcely used some 75 years ago. But now it touches every human being every day every time in form or the other. On this present day I can say that this word is the master of using the logic to serve its purpose. The purpose is nothing but increase the sales of the product in question. In this context John Berger quoted, "It proposes to each of us that we transform ourselves, or our lives, by buying something more. This more, it proposes, will make us in some way richer - even though we will be poorer by having spent our money".
Berger continues, "We are now so accustomed to being addressed by these images that we scarcely notice their ...
Download paper
Not exactly what you need?

Related Essays

Relationships towards women in XIX century: responding Frankenstein
In the story Elizabeth is portrayed as a beautiful possession of Victor Frankenstein. When Caroline - Victor's mother - saw her for the first time she was so amazed by the look of this girl that decided to take Elizabeth to Frankenstein's family. Describing this situation Shelly talks about the girl as a thing. "I have a pretty present for my Victor - tomorrow he shall have it." "And when, on the morrow, she presented Elizabeth to me as her promised gift, I, with childish seriousness, interpreted her words literally, and looked upon Elizabeth as mine - mine to protect, love, and cherish. All…
British Women Poetry
Elizabeth Hands, as a poetess, is very much acclaimed for her conversational tone and the use of simple and effective dialogues in her poems and the poem under consideration is one of the best examples for the poetess's effective employment of dialogues. All throughout the poem a conversational tone is maintained and each conversation made by the various characters throws light on their snobbish nature and acts as tools of satire in the poem. The poem has an anapest double rhyme scheme with a hypermetrical light stress and the diction used by the poetess is quite simple and colloquial.…
6 pages (1506 words)
The Women of Middlemarch
This meant that they lived reasonably well. Mary Ann received a good education, and also had access to the library at the estate. Her books reveal her background-her stories are replete with classical allusions. Living on the estate Mary Ann was also able to observe the lives of people who lived and worked there, who were much poorer to her. This gave her an insight into their circumstances, which influenced her writing.…
4 pages (1004 words)