The Immutable Laws of Being Good To Great

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In today's world of tough competition and cutting-edge technology, the challenge for companies to stand out in the extremely congested marketplace is taxing. More than thorough planning, talented people, and sheer luck, companies need both courage and strong will to eliminate the likelihood of succumbing in mediocrity, or worse, doom…

Introduction

Yet, both books provide welcome relief from stereotypical, complicated and confusing corporate literatures on business management and marketing.
Good to Great - a sort of a prequel to Collins' 1997 bestseller Built to Last - is a recommended business management book for executives and business people. It captures the heart and soul that moves a company from being good to great. According to the book, "Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great Few people attain great lives, in large part because it is just so easy to settle for a good life. The vast majority of companies never become great, precisely because the vast majority become quite good - and that is their main problem."1
Remarkably, Good to Great focuses on character - rather than academic attainment and abilities - as the key element in emerging as a great company as against a good or mediocre one. This book revolutionizes the usual belief that excellent academic background, advanced skills and a ruthless personality are what impel a company toward enduring success. Astoundingly, Collins uses actual good-to-great companies as cases in point and with relevant statistics to support his assertions.
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