In this study, it has been discussed that how Body Shop has implied different ethical issues in the organization and how it is focused on long term sustainability. This report also focuses on the issues that can make a clear doubt on the Body Shop’s claim about their ethical business practice. This analysis is discussing the positive issues and also negative issues relating to the Body Shop’s ethical claim. Introduction Ethics is the moral of any individual’s life. The same principle is applied for the organization. Ethics means doing things in the right way, for that someone needs to distinguish between the right and wrong things and then it is important to choose the right things. Following the child labour issues by not involving a child into a work is a kind of ethical behaviour of the organizations. Business ethics aims at imposing the sense of the business responsibility within the company’s employees. ...
Now the study will discuss whether the companies will be able to gain any profit? What is the basic objective of the business? The objective for any business is to ensure the profit of the shareholders but the securities of the stakeholders also need to be ensured. The stakeholders are the persons who have directly or indirectly interest in the business. The Stakeholders are the employees, the shareholders, the government, the Media, the NGOs, everyone around the company. For example, if a factory is polluting the society through its wastage it is actually hampering the health of the people staying in the society. Though the organization is not directly related with the society but indirectly it is affecting the society. There the ethics come, what is the way to deal with certain problems, how to reduce the ill effect of the organization to ensure the social and human security. Each organization has its own parameter to fix up the specific code of conduct of the business. It’s always true that only ethical firm can do the corporate social responsibility, corporate responsibility can be done by anyone, it is the contribution and taking more responsibility towards society. But, all the firms doing social responsibility are not ethical always (Randall, 2001, p.56). There is no certain proof that the firm have done all the things in the right way. Discussion In the light of the discussion of “ethics and corporate social responsibility” the “Body Shop” ethical journey will be explained. The Body Shop international PLC has 24000 stores all over the world. It is a beauty product Cosmetics Company founded in England in the year of 1976. The founder of Body Shop, Anita Roddick, visited
Body Shop is the World’s second largest company that manufactures and markets beauty products. This report deals with a brief discussion on ethics and corporate social responsibility of the company…
It has been suggested that management is a “design science” and that design was a primary descriptor of management practice (Simon, 1969). It has also been proposed that management practise is the art of getting tasks done by people (Kootsra, 2006) and their actions were based on tacit knowledge, intuition, and creativity based on experience.
These founding principles, considering Roddick openly admits her business knowledge was severely limited, have brought the Body Shop a dedicated consumer following. Innovation in promotion, as well, such as placing strawberry essence on the sidewalk to lure customers with a “pleasing aroma” highlight this entrepreneurial ingenuity.
The Body Shop is headquartered at Littlehampton in the United Kingdom. This paper will discuss the company’s history, marketing tactics, operating and competition strategies, and financial position. History As cited in Hofstetter and Jenni (2011), Anita Roddick visited a Californian based cosmetics shop called ‘The Body Shop’, which was run by Peggy Short and Jane Saunders in the early 1970s.
The author states that the Body Shop has been listed on the London Stock Exchange for 20 years and finally it was taken over by a cosmetic giant from France, L’Oreal, in March 2006. Despite this huge change in ownership, “Anita Roddick’s baby” will retain its existing identity and values and operate independently within the L’Oréal group.
al and environmental change.” As the name suggests -- The Body Shop – it offered homemade skin care and body lotions prepared from natural herbs like jojoba oil and rhassoul mud, having elaborative names – Tea Tree Oil Facial Wash and Mango Dry Mist. The company has
eve that “Relationship marketing provides a strong link in the supply chain through the continuously evolving process of creation, development and sustaining the exchanges of relationships” (Gummeson 2008, p. 329).
It offers something extra in addition to the regular
It has also been proposed that management practise is the art of getting tasks done by people (Kootsra, 2006) and their actions were based on tacit knowledge, intuition, and creativity based on experience. This is where
The author states that the present market for the cosmetics industry is highly competitive in nature. At this juncture, the lack of proper advertising and marketing of the products of the Body Shop can substantially detrimental to its brand value. The business of Body Shop is well known in the market for its ethical standpoint.
19 pages (3500 words)Essay
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