WorkBrain Corp- A case in exit stratgy - Research Paper Example

The company is doing fairly well being a private entity. The company has cash in abundance, over $10 million and can easily operate within its realm. Moreover the current investors of the company are happy with the position of the firm in the market and are willing to even invest more if need arises. No investor of the company has expressed any desire to withdraw its investment. These are positive signs for the company and if it wishes to expand then the best alternate is to use cash from current investors who trusted in the vision of the company before it came into existence.

Going public may mean new investors with a different vision that might not be in compliance with the current investors. Saying all this now is the perfect time to go public. Going public would mean more customers for the company. At the moment WorkBrain has to convince its clients that it is financially solvent and in a good position to provide services to them. As the customers cannot see the financial position of a private company they hesitate to get the work done from them. If WorkBrain goes public then all the financial details will be present for the customers to see and approach the company for their services.

The company will benefit tremendously as it would be able to make clients and customers in much larger numbers. Keeping in mind how solvent the company is, it is the best time for WorkBrain to go public and make more customers (Bilimoria, 2007). The best option for the company would be to go with TSX listing. The reason for this is that TSX in future would be more viable. Compared to NASDAQ, TSX has a small-cap market with more some to medium term service providers and financial institutions.

WorkBrain perfectly fits in their category. NASDAQ is more prestigious and has a larger clientele in terms of revenues. It would be fair to say that if WorkBrain needs to go with NASDAQ it would have to come up with a revenue margin of around $75 million. The reason for the company to go public is that it makes it financial statement visible in the market so that potential customers would know how solvent the company is. Going public gives them a chance to come out in the open and make more customers.

Acquisition is a completely different proposition. It deals with selling a part of the company or rather a share of profit with someone who is ready in buying a part of business. Normally the rate at which an acquirer buys part of the business is a much bigger rate because of the goodwill attached with the firm. As WorkBrain has done tremendously well showing consistent profit since it emergence, the takeover would have to pay a lot of money for the acquisition. But there is no need of selling part or whole of the business when the firm is making sufficient profits and it is predicted that the company will only look to grow more in the coming years (Arnold, 2008).

There might be other alternates that the company might look at. Bank loan is one of them but it comes with a cost. A high interest rate has to be paid whenever a company takes a loan from the bank. The biggest advantage of a loan is that the current owners will get to keep the possession of the firm without selling any part of the business to an investor or by going public in the stock exchange. The current owners will get to make the decisions just the way they now do as they will have the control of the firm.

Lack of ability to pay in time may get the business into trouble and if