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EVENT PLANNER - Assignment Example

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With my goal of starting and running an event planning business, I have decided to pick an organization in the same business category of event planning and design. The organization I will be reviewing is known as Joyful Occasions. It is an event planning and design firm located in Columbus, GA 31901. The company is a “multi-faceted, full-service event planning company that offers services throughout Georgia, Alabama, and South Carolina” (Eventective, 2013). The company’s primary market area includes planning, styling and catering for weddings, birthdays, corporate events, business lunches and office parties, military retirement parties, hail and farewells among other events (Joyful Occasions, 2013). I currently do not have a direct link to the company and their services; however, I have vast interest in their line of business as I have mentioned. Being a medium sized business that serves a wide region Georgia, Alabama, and South Carolina, information about the company can easily be outsourced from their website and their customer care hotline or inquiry email address, which are readily available on their website. I will utilize these essential tools in gathering information about the organization. Business Process A business process refers to related activities that generate or produce a particular product or service, with the main aim being to satisfy the customer. In running a business, there are three key business processes that ensure continuous productivity of an organization whether profit or non-profit making. These processes include management, operational, and supporting processes (Harmon, 2007). Under these three categories of business processes, many other processes can be established depending on the service or product at hand. When an organization is significantly large, it becomes necessary to adapt new strategies to manage these processes. It is for this reason that adopting Business Process Management (BPM) becomes necessary. As stated by Jeston and Nelis, (2008) “achieving an organization’s objectives requires improvement, management, and control of essential business processes. Event Planning Event planning is an operational level business process aimed at creating the core business or primary service offered by event planning and catering organizations. In relation to Joyful Occasions, the main objective in event planning is to turn peoples’ dreams into reality. This is achievable by ensuring that they do not feel the stressful and tiring experience of organizing and managing their events. They therefore, get to enjoy their special occasions or work experiences while exhibiting their unique personality and style (Joyful Occasions, 2013). Event planning is a process that can be broken down into several steps from the beginning of the process to the end. These stages include Pre-planning At this stage, information is gathered about the event including the purpose, size of the event, audience, client requirements and realistic expectation of the event. Planning This is the most important stage as it paints the real picture of what is required for the event and what is going to happen at the event. At this stages, budget is created, formal documentation are prepared, locate the venue and establish a contract ...Show more


Business Process: Event planning process Institution Instructor Date Business Process Organization: Joyful Occasions A few years back before I enrolled for my degree, I had an opportunity to work in different companies including a hospital, Military Police education center, a modelling company and eventually a Janitorial business…
Author : daviselda
EVENT PLANNER essay example
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