Cadbury Schweppes Business Environment - Essay Example

Cadbury Schweppes seeks to: increase share prices; meet customers by addressing their demands and awarding them the best quality and prices; challenge rival companies by keeping up with their prices; and, make more profit. In order to meet these objectives, Cadbury Schweppes seeks to develop a good reputation by aggressive advertising heavily, increasing sales and market share by always seeking new ideas in its product and packaging. The core purpose of Cadbury Schweppes rests in “working together to generate brands that people love.

”Cadbury Schweppes seeks to be judged as a company that is among the best within the business world for being successful, significant and admired. One of the Cadbury Schweppes goals relates to corporate social responsibility, which centers on a high reputation as a great company to work for and one that is socially responsible to consumers and communities across the globe (Nelson College London 2013,p. 2). P 2. Employees and customers satisfaction Cadbury Schweppes maintain regular and open discussions with all its stakeholders and utilizes diverse ways to communicate with the diverse stakeholder groups.

Consumers have an opportunity to contact the company through various means on a daily basis; moreover, Cadbury Schweppes undertakes market research to track the changing consumer trends and utilizes surveys and market research panels to determine what consumers think. Cadbury Schweppes also has ongoing discussions with its customers in which wholesalers and retailers provide a vital link to consumers. Cadbury Schweppes works with customers to deliver highly appealing products of high quality (Blowfield and Murray 2011, p. 51). The company appraises its suppliers based on a set of standards including ethical labor practices and environmental protection before doing business with them and stipulates their principles and standards to be maintained during the relationship.

Cadbury Schweppes has a tradition of fostering direct, two-way involvement and communication with employees. Managers regularly hold individual and team meetings to inform colleagues regarding the business and hear about their views. Cadbury Schweppes also scores highly in its corporate social responsibility. In 2011, Cadbury Schweppes ranked in the top ten of the FTSE 100 in terms of community investment as it seeks fresh and better ways of building stronger communities. Some of the benefits include motivating employees by utilizing company resources to support causes that they care about and building loyalty among those who are proud to work for a company that is socially responsible and a good neighbor.

Community engagement has also helped the company to develop a better understanding among employees of the diverse nature of society, and improve team working via employee participation in community activities. The extent to which Cadbury has met its objectives concerning customers and employees Cadbury Schweppes’ central objective centers on “working together to create brands that people love” and some of the most popular brands include Cadbury Dairy Milk, Flake, Roses, Trebor mints, Bassett’s range, and Maynards range including Wine Gums and sours.

Cadbury Schweppes is governed by five goals with regard to balancing stakeholders and their interests: (1) delivering superior shareholder performance; (2) profitably and significantly enhancing global confectionery share; (3) profitably securing and growing regional beverages share; (4) guaranteeing that its capabilities are the best in class; and, (5) reinforcing reputation with employees and society. 

In 2004, Cadbury Schweppes was rated as “Britain’s Most Admired Company.” The award was based on financial soundness; ability to attract value as a long-term investment; capacity to innovate; community and environmental responsibility; utilization of corporate assets; and, capacity to develop and retain top talent (Blowfield and Murray 2011, p.51).

Cadbury Schweppes' responsibilities towards its customers

Customers can be highlighted as one of the most critical stakeholders for any organization as they are resources upon which the success of the business depends.  Cadbury Schweppes is cognizant of the fact that its role is to fulfill the needs of the customers as the customers render it possible to attain its aims. Cadbury Schweppe's core responsibility to customers is to avail them with high-quality products so that all customers attain satisfaction in utilizing its products.  Customer needs come first, which explains the decision to align its in-house and external activities to deliver satisfaction to customers.

The close stakeholder engagement has enabled Cadbury Schweppes to ensure that its employees work hard and are rarely absent; maintain high morale, which has yielded to enhanced productivity and enhanced efficiency; and, a high reputation as a good employer, which has rendered it easy to recruit and retain employees. Cadbury Schweppes constantly extends its product range by establishing both new and existing products, while also buying other companies and utilizing its expertise to develop the companies’ established brands.  The high reputation has allowed the company to broaden its activities as communities are welcome to its presence, suppliers enjoy working with the company, and investors are happy to invest their resources in the entity.