Delivering Superior Customer Service- Amazon - Essay Example

Instead, brand has improved in significance in relation to other purchase drivers such as location, price, habit and convenience (Millward Brown 3). The Millward Brown survey shows that too many brands are not successful in optimizing their power to persuade, and rather overstress cost while under leverage desire. Some prominent takeaways from the study are that brands, which enjoy strong equity normally, rate high on desire (Millward Brown 4). Also, the most priceless brands successfully drive a desire to shift from normal to astonishing productivity.

Finally, according to the study, leading brands such as Amazon do not ignore price, but they adjust price derived from desire (Millward Brown 4). Also, in another study released by ForeSee on customer satisfaction among internet shopping giants, Amazon topped the list (Tecca 1). The truth that Amazon was number one among dozens of companies with regards to their customer satisfaction is not an outstanding finding to the 152 million individuals with active Amazon customer accounts (Tecca 1). What is outstanding is the reality that ForeSee’s client satisfaction score of Amazon is the highest score ever to be awarded to any online shopping website (Tecca 1).

It is vital to take note that ForeSee have been carrying out their studies for over five years now and that no other business has attained a higher rating than Amazon. Therefore, Amazon clients have always been satisfied, and the online firm will always strive to satisfy their clients (Tecca 1). An Amazon Prime membership will only cost someone $79 a year. They can begin with a one-month free tryout, or if they are a parent or a student, the Amazon Mom and Amazon Student programs respectively provide other benefits.

A single membership can be shared with a maximum of four extra individuals, so someone in a family of four can all get the membership for one annually fee (Tecca 1). A customer can get a free two-day shipping, as well as $3.99 one-day shipping on appropriate purchases. The firm’s account of a perfect client experience is one in which their clients do not just want to talk to them (Tecca 1). Each and every time a client contacts Amazon, they see it as a flaw. The firm says that they consider their clients as friends, but not merchants.

Any person can be eligible for the normal Amazon Prime membership, even though subscribers in the U.S. can see the streaming video for free. Buying of goods sold by Amazon itself are primarily eligible for free tow-day shipping, even though some goods are extremely bulky, hazardous and heavy material may get normal shipping instead (Tecca 1). The Amazon Mom and Amazon Student programs provide benefits close to Amazon Prime, but they are not fairly the same (Tecca 1). For example, neither program offers free streaming video.

Amazon Student subscribers are entitled to the same shipping benefits as Prime members for six months of subscription and also get deals, as well as promotions limited to students. Amazon Mom subscribers, on the other hand, get the Prime shipping benefits for only three months and can prolong that through earning an additional month of free shipping for every $US 25 used in the Baby Store (Tecca 1). Amazon Mom subscribers also get discounts, as well as exclusive deals on a variety of baby products.

Going through the reviews on their