An international expansion plan for Nestle - Essay Example

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An international expansion plan for Nestle

At the same time, these business organisations have also been facing certain challenges, such as increasing competition from local as well as global business organisations, which has limited their ability to exploit the prospects existing in the potential foreign markets. Correspondingly, the business organisations engaged in conducting operations in the global context are required to develop appropriate international expansion planning in order to enter into new market segments and to avail the opportunities lying in the new market in the best possible manner. Developing ideal international expansion plan is therefore essential for ensuring long-term sustainability and success of the business organisations (Twarowska & Kakol, 2013). Correspondingly, this paper intends to develop an international expansion plan for Nestle, the American leading nutrition, health and wellness multinational company, for launching its lately introduced product, “Jamba All-Natural Energy Drink” in the Australian market.Expansion into a new market is considered to be the vital step for progression for every business as it not only provides an opportunity to gain more financial resources but also helps in expanding its brand awareness. ...Show more

Summary

The advent of globalisation has paved a way for companies across the world to expand their business beyond the national boundaries. In the contemporary business environment, many business organisations have constantly been engaged in expanding their reach by entering into new and potential international markets…
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