Does Tesco loyalty program measure up to customer's satisfaction? Name: Course: Tutor: Date: Does Tesco loyalty program measure up to customer's satisfaction? Tesco is a retail company in the United Kingdom founded in 1919 by Jack Cohen and comes second after Wal-Mart in terms of profitability in the retail industry (Pearson Education, 2011)…
Tesco deals in electronics, food, cloths, mobile, and internet service with competitors being “Morrison, Asda, Sainsburry’s, Waitrose, Iceland, and Aldi’s” (Jennifer, 365). The main reason for the business high sales and profits are that the business aims at always being the best in whatever it sets to do (Humby et al, 2008). Tesco prides itself of three main pillars aimed at augmenting their satisfaction as a means to up sales as customers, communities and the employees. From an abstract position, this would seem to be the case, but is it? This study aims at answering the question by investigating if Tesco’s loyalty program measures up to customer’s expectation (Pearson Education, 2011). The study will make great use of secondary data for the formation of the conclusion. The study will mainly consider the various ways Tesco uses to meet customer needs and make the overall conclusion if these efforts are bearing enough fruit for effective customer expectation delivery. This will allow the study to make a concrete conclusion to meet the need for the formation of a conclusion that will be a guide for us to meet the needs of this research on if it is meeting customer expectations (Egan, 2001). ...
The introduction of customer loyalty card was aimed at meeting customer expectations and needs better through the following ways. Tesco Loyalty Card Tesco in the aim to augment consumer satisfaction and retention of loyal customers through rewarding them introduced loyalty cards for its consumers. This was a revolutionary technique aimed at gaining a competitive advantage over its main rivals Marks and Spencer, Waitrose and Sainsbury (Plimmer, p. 377). The Club card aimed at rewarding loyal customers for the purchase of items at Tesco shops. One point was awarded for every dollar spent and other currencies earn a one point to the client for each unit of currency spent and the use of Tesco cards for access to all other products of the company (Jennifer, 366). The points can be redeemed for flying time, used for club card deals for use for three times the value and the ability to be converted to Avios. These allowed the company a means to offer appreciation to their clients and the customers feel cared for and appreciated to make the comeback increasing service and retention of customers. Tesco Baby Club and Student card There have been improvements to the loyalty card by Tesco with the aim of augmenting the benefits and tailoring the uses of these cards to the specific needs of the customers. The student card was aimed at rewarding students for making purchases at Tesco through the incorporation of benefits and bonuses on products tailored for students. Increased utility by the teens increased their allegiance to Tesco and allowed the company to meet their demand by giving their preference and requirements feedback. The Tesco Baby Club was aimed at women in their pregnancy terms and through to two years after child birth. ...
Cite this document
(“Research Project Essay Example | Topics and Well Written Essays - 1250 words - 1”, n.d.)
Retrieved from https://studentshare.net/business/113197-research-project
(Research Project Essay Example | Topics and Well Written Essays - 1250 Words - 1)
“Research Project Essay Example | Topics and Well Written Essays - 1250 Words - 1”, n.d. https://studentshare.net/business/113197-research-project.
The night clubs are said to be a leisure place where people generally desire to socialise with friends and colleagues. However, in recent times it has been observed that late night parties are quite frequent in such clubs which at times disrupt the peaceful environment due to misbehaviour of the visitors.
To get the blood information, the medical experts just need to shine light through a person’s skin. The images obtained through such methods are usually clear since the instrument produces high-resolution images without using the fluorescent dyes (Optical society of America, 2012).
– Mexican Border 4 D.Health Programs and Policy Recommendations 5 III. Research Design 7 A. Research Design 1 7 B. Setting, Participants, and Sampling 8 C. Problem Statement, Research Questions and Null Hypotheses 8 D. Variables/Issues 9 E. Data Collection 9 F.
Performance appraisal can be called an ancient art. Performance appraisal was started as a simple method to provide income justifications, i.e. to explain if the salary drawn by an individual was justified or not based on their
For data collection the questionnaire will be used that will possess mainly the closed ended questions. Few open ended question will also be introduced so that the students can get a chance to express their personal thoughts. Later on secondary research will be done
These are all excellent reasons to structure a research project properly. But most importantly, it is simply easier to do so: it takes less work and causes less stress.
The first few reasons are relatively
It has a huge customer base and the restaurant is known to serve its customers for a long period of time. The restaurant aims to serve quality food to the customers and create a brand loyalty among them. The project is based on the customer service provided by the
14 Pages(3500 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Research Project for FREE!