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Speaker presentation response paper - Essay Example

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[Instructor Name] Speaker Presentation: A Response Paper The presentation by Greg Feasel who works in Colorado baseball team, "Colorado Rockies" that I witnessed was concerning sports matches tickets are sold by keeping perceived values and value added services to mould consumer behavior…
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Speaker presentation response paper

It is a common behavior for people to follow their favorite teams through the help of social media services. I am sure that the speaker has clearly understood the need if modern ways to reach out to the consumers. I believe this is a very modern way of selling tickets because earlier consumers would give consideration to pay for the movies instead of going to the Friday basketball matches. Now with the help of social media networks including twitter, Facebook, Instagram, it is rather easier for the sellers to increase the interest of people in games. It is where the selling can also be done as modern ways of marketing has helped ways to complete sells in one go. The speaker has also discussed perceived values which have been made as the focus of selling tickets. It notes that the speaker stresses on the entertainment that a family can get by going at a basketball or football match. This has been compared with films where a family is bound to just stay silent and watch the film. Also, children under 18 years of age may not be entertained at the cinema. The speaker has highlighted these cons in order to enhance the perceived value of sports match. I also believe that this way of enhancing the perceived value is not incorrect. ...
The speaker states that it is very important to tell the consumers about the added service that they would get along with their buy. Speaker in his case states that car parking is near to the matches allowing the consumers to have ease of entering and leaving on time. Considering myself as a person who is more likely to buy the tickets to matches, I would surely be interested to know if I have good access to car parking. I will also look upon the people who I could take with myself to the match. All these points are sure to affect positively any consumer. Thus, marketing of something which might not be one’s interest is possible by looking at the elements of consumer behavior closely and correctly. The presentation has weaved out a number of very important elements of consumer behavior which has made me interested in the products which are not bought easily. It is easier to understand that with the help of these minor elements, consumer’s can be affected by large. Also, the usage of social media as a way to reach out to the consumer is the prominent way of undertaking marketing because users of these sites at least connect or login 5 times minimum in a day (Lefebvre). This frequency is more likely to increase with the passage of time. Considering the researches and investigations that have been undertaken so far also confirm this practice. In fact it is recommended to these people to take a step forward to bring innovation in marketing through newer and exciting modern ways of changing consumer perception about the product. Marketing and advertising have also stressed on the significance of consumer behavior and perceived value that should be underlined with the product because this can bring wild increase in the sales ... Read More
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