The company has a wide range of products such as desktop computers, laptops, mobiles and different application software. Along with its subsidiaries the company develops and markets various portable applications as well. Some of the bestseller items of the company include portable music players, mobile communication devices and several other digital gadgets. Buzzwords such as I-pod, I-phone and I-pad are all creations of Apple. The company also has a strong presence in the field of software. The software segment includes operating systems such as Mac OS and other utility and productivity applications like Quick time player, I-work and logic studio among others (Apple Store, n.d.).
The company has a global presence and owns more than 370 stores. It has a workforce of 20,000 people. Apple mainly distributes its product through whole sellers, retailers and Apple owned exclusive stores. Hewlett Packard, Dell, Google and Research in Motion Limited are the direct competitors of the company (NASDAQ, 2012). However companies such as Lenovo, Compaq, Toshiba and Hitachi are also considered as the circumlocutory competitors of the company.
The aim of the report is to offer the domestic operations of the company. Also the report will stress on the global operational strategy of the company. In the operational strategies the report will offers insights about the way Apple markets its products. ...Show more