Nestle Boxed Water Production - Research Paper Example

Analysis of competitors and macro environment audit will be important part of the study. The report will try to address some key business challenges for Nestle in the later stage of the study. This report will do detail analysis of product portfolio and service offered by Nestle. In final stage the study will try to recommend some suggestion to the company regarding business principles required to achieve sustainable growth in long run.Nestle is a well known Swiss multinational company. The company specializes in nutritional food and consumer goods.

The company is headquartered at Vevey, Switzerland. The Swiss consumer goods company was established by Henri Nestlé in the year 1866. In the initial year they started with a name of Anglo-Swiss Condensed Milk Company while within next thirty nine years the company changed their name twice. Finally in the year 1905 company changed their name to Nestle. Nestle is the largest food company in the world in terms of annual revenue. The company is also acts as major shareholder for L'Oréal (largest cosmetics company in the world).

Nestle offers various products such as Maggi, Stouffer's, Nespresso, KitKat, Nescafe, Smarties, Vittel, and Nesquik to global customers. Nestle employs more than 330 000 people all over one fifty countries while they have established four hundred and sixty one factories across the globe. Sales revenue for the company in the year 2011 was CHF 83.7 bn. Major milestones for the company can be summarized in the following manner. Time Period Event 1866-1905 The Anglo-Swiss Condensed Milk Company merged with Nestle.

1906-1918 Number of factories decreased due to world war 1 but the company started their operation in USA. 1919-1945 The company launched Nescafe. 1946-1975 The company did acquisition of Alimentana in order to gain access to Maggi products. They became major shareholder with L'Oreal. 1976-1980 The company entered in pharmaceutical market by acquiring Alcon Laboratories of USA 1981-1995 The company acquired American food giant Carnation to improve their bottom line. In 1986 the company entered espresso coffee segment by launching Nespresso.

1996-2005 The company expanded their operation in the segment of health, nutrition and wellness with the help of series of acquisition. 2006-2009