Illamasqua is the creative vision of Juian Kynaston and Trudi Kynaston who are from brand building background with strong base in the industry. The company has understood the importance of building the brand from the customer experiences and influencing the human issues. The unique program from the company to promote its product is self expression of the human character through its makeup. This unique capability of the products to alter the ego of an individual is the main reason for its success in the business process. This bold and full glamour makeup from the company is always a favorite and powerful tools for the teenager group for expressing their personal style. Illamasqua training program also played a vital role to reach to the customers and build strong relationship with the customers to provide a strong base for the company to shine in the market in such a short period of time.
Illamasqua is into the business process of manufacturing of makeup materials which are used on several occasions like makeup for theatre and films. The unique dramatic makeup from the company for the different purposes has always maintained a culture for expressing different scenes with emotional attachment to makeup. Though the company is new to the world but the unique product line with its quality has made strong impact in the market which is impossible to ignore its presence. At present the company has a diversified product line with over 8 varieties of products for the different purposes like Eye shadow, Nail coat and nail vanish, Pencils, Kits and palettes, lip sticks, face powder and many other accessories. Each category has a huge collection of products for the market which facilitated the company to reach to the customers with their quality products and collection for all (Illamasqua-a, 2011). The company completed its first year in the year 2009 November and the company within this short period of time as achieved a lot in the market due to its unique capability of showing the alter ego of the person through its makeup kit provided by the company to the industry. Organization Framework An organizational framework helps to understand the company and its business environment and provide quality and satisfactory services by the company to its customers. This organizational framework helps the company to evaluate each and every aspects of the company and identifies the areas which can be improved by the company for and improved service quality and efficient business model. This organizational framework helps to optimize its present business process and adapt changes in the environment and improve offering for the new products along with the development of the people of the company. Resource development is also very important for the firm to succeed in the market. For the successful implementation process a company should have efficient employees to successfully implement strategies according to the need of the company (Philbin, Mikush, 1999, p. 29). Figure 1: An Organizational Framework (Source: Tarasofsky, n.d.) Illamasqua strong art team with talented individual provides a unique mixture for the company with its resources to result in world