Got a tricky question? Receive an answer from students like you! Try us!

Wm Morrison Supermarkets Plc - Case Study Example

Only on StudentShare
Masters
Author : melyna29
Case Study
Business
Pages 12 (3012 words)

Summary

Wm Morrison Supermarkets PLC is the fourth largest chain of supermarkets in the United Kingdom. The branded name of the company is Morrisons, and it is part of the FTSE 100 Index of companies. The company is one among the major four supermarkets and has a share of 11.4% as in Janyuary 2008…

Extract of sample
Wm Morrison Supermarkets Plc

The Group operates 375 stores spread across the United Kingdom. The Group operates in the United Kingdom, the Netherlands and the Isle of Man.' Wm Morrison Supermarkets PLC - Company Profile Snapshot, (http://wrightreports.ecnext.com/ coms2/ reportdesc_ COMPANY_C826N2770, viewed on 24th March, 2009)

The company was founded in the year 1899 by William Morrison. The Headquarters was at Bradford inWest Yorkshire. The company initiated its expansion by the takeover of another company viz., Safeway in the year 2004. Thereafter the company registered commendable growth and at present it has a total of 382 superstores across the UK. The Morrison family currently owns around 15.5% of the company.

Morrisons has now a remarkable stronghold in the supermarket chain and has earned good profits through the years and has given good divident to its shareholderes. The adoption and implementation of effective marketing strategies with the support of latest technologies have helped the company in the flawless management of inventory, logistics and warehousing. Here, in this essay the Technological, financial and marketing techniques implemented by Morrisons for its success is being discussed..

Wm Morrison Supermarkets LLC (Morrison) one of U.K.'s largest food retailers and has its area of operation related to retail supermarket stores and connected actions. ...
Download paper

Related Essays

Morrison's - Porter's Five Forces
2. Bargaining Power of Suppliers Suppliers in this sector have fairly weak bargaining power due to strong brand presence of supermarkets (Schnedlitz et al., 2009). Suppliers fear the risk of losing their contracts with the large supermarkets, including Morrisons. Therefore, it is an easy task for such retailers to lock in suppliers at low costs. Furthermore, the industry is fragmented and retailers find themselves doing the role of middlemen and manage to rack up huge profits (Don Edwards & Associates Ltd., 2007). 3. Threat of Substitutes Stores in convenience market may be substitutes;…
4 pages (1004 words)
Understand the Behaviour of Organisations in their Market Environment
Understand the Behaviour of Organisations in their Market Environment …
6 pages (1506 words)
Morrison's Limited Report Plan
As of the end of 2006, Morrison’s Limited has 11.3% of the UK grocery market share, with Tesco in the lead with 30.6% and Asda in second place by market share with 16.3%. Morrison’s has grown quite impressively in the last decade. In 2004, they reported a large and healthy increase in sales and operating profits. However, it faced some problem areas as well in the form of the acquisition of Safeway which has been dragging down Morrison’s overall profit levels. There have been some solutions suggested to the problems Morrison’s currently faces. To increase the currently low performance…
7 pages (1757 words)
PEST(LE) Analysis (The task will be show in the Microsoft Word file).
The details further establish the salient use of the variables in rebuilding the supermarkets’ strategic framework. The company’s factors of success Morrisons has competently claimed its position in the U.Ks retail market through the lead in delivery of quality food and groceries. The supermarket chain has grown tremendously after merging with Safeways Company. Morrisons currently has the capability to make on-point deliveries effectively than the competitors. The outlet discovered that, some of its drawbacks resulted from poor distribution and delivery channels. Therefore, it strategized…
6 pages (1506 words)
Morrisons reported a 2.5pc drop in like-for-like sales for the six weeks to December 30
To be noted, the company does not possess any online facility in order to sell or provide customers with efficient services. This hinders the company’s efficiency as compared to other large brands such as Aldi, Tesco, Asda and Sainsbury’s among others. Moreover, the company is reported to have only 12 convenience stores in the UK and around 455 stores in London suburbs, which again makes its consumer reachability weaker than its competitors in the global perimeter. As a consequence, logistics problems faced by Morrisons gave rise to its competitive disadvantages, not only in the local and…
8 pages (2008 words)