Wm Morrison Supermarkets Plc

Case Study
Pages 12 (3012 words)
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Wm Morrison Supermarkets PLC is the fourth largest chain of supermarkets in the United Kingdom. The branded name of the company is Morrisons, and it is part of the FTSE 100 Index of companies. The company is one among the major four supermarkets and has a share of 11.4% as in Janyuary 2008.


The Group operates 375 stores spread across the United Kingdom. The Group operates in the United Kingdom, the Netherlands and the Isle of Man.' Wm Morrison Supermarkets PLC - Company Profile Snapshot, (http://wrightreports.ecnext.com/ coms2/ reportdesc_ COMPANY_C826N2770, viewed on 24th March, 2009)

The company was founded in the year 1899 by William Morrison. The Headquarters was at Bradford inWest Yorkshire. The company initiated its expansion by the takeover of another company viz., Safeway in the year 2004. Thereafter the company registered commendable growth and at present it has a total of 382 superstores across the UK. The Morrison family currently owns around 15.5% of the company.

Morrisons has now a remarkable stronghold in the supermarket chain and has earned good profits through the years and has given good divident to its shareholderes. The adoption and implementation of effective marketing strategies with the support of latest technologies have helped the company in the flawless management of inventory, logistics and warehousing. Here, in this essay the Technological, financial and marketing techniques implemented by Morrisons for its success is being discussed..

Wm Morrison Supermarkets LLC (Morrison) one of U.K.'s largest food retailers and has its area of operation related to retail supermarket stores and connected actions. ...
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