StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Case Study example - Principles of Marketing

Case Study
Pages 10 (2510 words)
Download 0
One of your first tasks is to persuade senior managers at Bottle Brothers of the need for marketing information to improve the running of the business; make a list of the types of information that you believe would be useful for marketing purposes. Outline for two types of information how you would collect this information and explain how it would assist in marketing decision making.

Extract of sample

With these features of hypercompetitive business arena, the role of marketing in the operation of the businesses becomes more pronounced. Marketing information can be efficiently utilized to cope with competition as well as win the patron age of buyers.
In the case of Bottle Brothers, the use of marketing information to adapt to the current business environment is imperative. The pressure from competitors as well as buyers necessitates them to seek for relevant information about their market. Looking at the company scenario, the marketing information which will bring benefit to Bottle Brothers include: customer information like buyer behaviour, consumer preference, perceived customer value, customer profile, and buyer receptiveness to marketing campaigns; competitor information like pricing, brand image, value chain and other strategies; trend in the external environment like technological advancement, cultural preferences, social trends, economic developments, political factors, and others.
This paper recommends that Bottle Brothers concentrate on two marketing information namely, consumer preference and marketing technology. ...
Download paper
Not exactly what you need?

Related papers

Marketing principles
The benefits that can be achieved if you understand the customer is very important it can also help avoid any pitfalls and other issues. 2. Analyzing the market to check viability. Some basic market research should be carried out before introducing the product so that there are no issues when you launch the product or try to get something done. It is very important that some of the research that…
13 pages (3263 words)
Marketing principles: Apple Inc.
evaluating the costs and benefits. Task two analyses the macro and micro environmental factors that influence the marketing decisions and it also examines the concepts of segmentation and recommends segmentation criteria and targeting methods to be used for two products in Apple Inc. Task two also identifies factors that influence buyer behaviour and it also proposes a new positing strategy for a…
11 pages (2761 words)
Marketing Strategy for Coca-Cola
This means that a rethink of the strategies of yesteryears was the main focus so as to remain strong despite the competition. Discussion The major focus was on how consumers choose what to buy so that the company could use the information to customize the products so that they conform to the needs of these customers. There are a myriad of reasons that drive consumption that are going to be…
9 pages (2259 words)
What is Successful Marketing? Apple's Marketing Principles/Strategies.
Apple has been able to dominate its market in terms of production and development of hardware and software, which is substantially supported by its effective marketing strategies. Few of Apple's famous products are the MacBook Air, the iPad and the iPhone. If one would take a closer look, these products are just a laptop, a tablet and a smart phone- which is widely produced by other companies at a…
11 pages (2761 words)
Marketing Principles
These approaches include effective competition through production of superior commodities cost effectively. Key marketing activities involves identifying exceptional consumer needs and tailoring products or services that will best serve their needs (Nellis & Parker, 2006, p). Therefore, producers should scrutinize the available market and identify deficiencies in order to design unique product for…
3 pages (753 words)
Principles of Marketing Financial Services
12 pages (3012 words)