StudentShare solutions
Triangle menu

Principles of Marketing - Case Study Example

Nobody downloaded yet

Extract of sample
Principles of Marketing

With these features of hypercompetitive business arena, the role of marketing in the operation of the businesses becomes more pronounced. Marketing information can be efficiently utilized to cope with competition as well as win the patron age of buyers.
In the case of Bottle Brothers, the use of marketing information to adapt to the current business environment is imperative. The pressure from competitors as well as buyers necessitates them to seek for relevant information about their market. Looking at the company scenario, the marketing information which will bring benefit to Bottle Brothers include: customer information like buyer behaviour, consumer preference, perceived customer value, customer profile, and buyer receptiveness to marketing campaigns; competitor information like pricing, brand image, value chain and other strategies; trend in the external environment like technological advancement, cultural preferences, social trends, economic developments, political factors, and others.
This paper recommends that Bottle Brothers concentrate on two marketing information namely, consumer preference and marketing technology. ...
In satisfying customers, businesses should gain an in-depth knowledge of their specific markets. Companies need to be acquainted with the buyer's preferences. Customer preference tells a company the needs that they want to be satisfied as well as how they want these needs to be provided.
It is essential that Bottle Brothers conduct a thorough research on the preference of the customers. This is highlighted by the changing business sphere that the company is operating in. The company needs to know if clients really derive value from purchasing a well-known brand. In its current situation, Bottle Brothers is required to decide how to create a brand image for its products. At the same time, the manufacturer also needs to know the appropriate products that it should sell in the market. The proliferation of other competitors with their own products necessitates an investigation to generate the products which really creates value for its customers. It is extremely important the company focus on designing and producing clothing that suits the requirements of its market.
Bottle Brothers can thoroughly outline the preference of its buyers by conducting an intensive market research. However, it is important that the company starts by defining its target market. Doing this as a starting point helps the company in generating the appropriate information. The company can then draft a survey which aims to answers the question discussed above. Bottle Brothers should be able to prepare questions which looks at the major motivation of buyers in their purchases. This can include price, place, quality, comfort, convenience and other relevant factors which are often incorporated in buying decisions. However, the company should focus on ...Show more


One of your first tasks is to persuade senior managers at Bottle Brothers of the need for marketing information to improve the running of the business; make a list of the types of information that you believe would be useful for marketing purposes. Outline for two types of information how you would collect this information and explain how it would assist in marketing decision making.
Author : theodora68
Principles of Marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Principles of Marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Full case study in Jobber, D. and Ellis-Chadwick, F. (2012)Principles and Practice of Marketing(7thed). London, McGraw-Hil
The retail chain started out as a photography business and slowly it grew into a high street store, selling not only photographic equipments but also other electrical appliance. In this part of the report the discussion would focus on analysing the marketing strategies of Dixons in comparison to formal marketing planning process.
7 pages (1750 words) Case Study
Full case study in Jobber, D. and Ellis-Chadwick, F. (2012) Principles and Practice of Marketing (7th ed). London, McGraw-Hill H
The retail chain started out as a photography business and slowly it grew into a high street store, selling not only photographic equipments but also other electrical appliance. In this part of the report the discussion would focus on analysing the marketing strategies of Dixons in comparison to formal marketing planning process.
4 pages (1000 words) Case Study
The focus of the report is to show via any organization what marketing is, how this organization uses marketing strategies and techniques, why marketing is essential to Hennes & Mauritz AB and how its use of marketing has changed and will change in the future.
19 pages (4750 words) Case Study
Honda Marketing Communications
Marketing makes the basic assumption that customer satisfaction should be the primary aim of the business. Such satisfaction is achieved and sustained by Honda through the provision of competitive products or services, at competitive prices (Spreng, MacKenzie & Olshavsky, 1996).
4 pages (1000 words) Case Study
Marketing Approach
It is usually meant to make the goods more appealing to customers. It also generates an aspect of value in the products, thereby increasing the competitive advantage of a company (Wilson M S, Gilligan C, 2005 pp.76-78). Coca-Cola is one of the multinational companies which have adopted differentiation as a way of maintaining the company's competitive advantage.
6 pages (1500 words) Case Study
International Marketing: organizations
A quick look at the SUBWAY as a brand, service and products vis--vis the international marketing course follows. Political factors - Before SUBWAY expanded across international borders, the promoters made sure that they created a health conscious brand around their products and services which speaks of low calorie, high fiber and healthy alternate to any dietary system.
8 pages (2000 words) Case Study
Principle of Marketing
Products produced by different companies can be classified based on the product attributes. Products can be classified into the following categories: A) Durable products B) Non-durable products and C) Service products.1 Products of Coca Cola fall into the non-durable product category.
8 pages (2000 words) Case Study
Marketing Case Problem Solving
Non personal channels like advertisement in magazines, newspaper etc., will reach only the wage earners and they of course do not have much to about the Duncan industry product. Also newspaper ads have a short life span, poor reproduction quality and small pass along audiences.
2 pages (500 words) Case Study
Student will be allocated a case study by lecturer. For that case study they will be required to apply the principles and theory in the development of a marketing strategy
In order to carry out the course of action the company presents different types of climbs. The climbs are segmented as ‘the express climb’, ‘the discovery climb’ and ‘the bridge climb’ (Bridgeclimb, n.d.). While doing
8 pages (2000 words) Case Study
Ebay: Fixing an Online Marketing Pioneer
The main marketing environment was the auction of different products through the internet and earning fees out of those auctions. In the past EBay use to adjust its auction fees whimsically. In that way by 2000 it became the number one
3 pages (750 words) Case Study
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us