Promotional Plan

Pages 10 (2510 words)
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To enable the discriminating and dynamic consumer market to experience the latest level of intelligence and functionality through the innovative design in mobile printers combined with the wireless connectivity of Bluetooth.
Our mission is to provide wireless printing solutions for dynamic people who require printers while on the go.


Mintel's Digital Cameras and Peripherals - UK, Market Intelligence, May 2006, shows that two-thirds of consumers own a digital camera. This is a significant increase from the less than 5% of digital camera owners in 2001. PCs are now used to edit, print and send photos. Aside from the increasing popularity of peripherals, there is also increasing demand for wireless technology.
Demand for wireless technology experienced rapid increase since 2004 and continues to this day. However, among printers, price erosion has reduced demand for these peripherals. To remedy the situation, companies have concentrated their production on Multi-Function Printers (MFPs) rather than Single-Function Printers (SFPs). The performance of MFPs for the period 2001-05 is shown in Figure 1.
Target customers are the specific segments or groups of the market to which your product is geared to. Before you are able to do this you must first identify "needs" for your product. Many professionals who are required to work outside the office are constantly looking for ways to make their job more portable and convenient.
Our target customers are busy professionals who do not always have access to a desk and standard desk sized printer. Because more and more people are opting to work in other places besides an office, this sort of technology is a must. ...
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