This is often becoming difficult to achieve because of the volume of issues hospitality companies deal with today:
The total guest experience is often more than a particular lodging or food service organization. For instance, customers may want to find other points of interest near their current lodging or dining location.
By definition, a brand is a promise made by a company to its customers. This promise is a bundle of goods that includes the product, its related services and intangible elements such image. Essentially, the brand promise reassures the customers in the purchasing process: they know what it is they are buying and they know what they will get.
In the hotel business, this notion is very important. When traveling, a customer will seek to eliminate as many unknowns from the process as possible. In planning the trip, the choice of the hotel becomes a key decision. Knowing beforehand where you are going and what you will be experiencing once you are there, substantially reduces stress. Therefore, a well recognized and defined brand stands to gain a substantial share of the traveler market compared to a local, unknown brand. Furthermore, the known brand can sustain a competitive advantage having attracted the traveler the first time around. If the brand met the customer's expectation, there is little incentive to change the next time. So the notion of the hotel brand plays an important role in attracting customers and retaining loyalty.
Branding begins with principles. And the brand experience is shaped by every action of every associate. Take the lead and help determine the guiding values that inform and shape every decision which impacts those associate actions.( Rick Hendrie, 2005)
The general challenges before Hospitality industry:
Drive consistent, profitable growth
Rapidly build brand equity
Identify a strategy that maximizes consistent revenue growth while
Companies in the hospitality industry face a highly competitive environment in which differentiation and providing an innovative customer experience are key elements building brand awareness and loyalty among customers. However, many companies spend the majority of time focused on improving core operations rather than the fundamental customer experience…
Though it is difficult to define productivity, generally all people agree on the factors that can affect productivity. Thus, this work identifies the factors that affect productivity in hospitality industry specifically in bars and clubs, and then suggests some ways to ensure high productivity in this labour-intensive field.
The 21st century has witnessed a tremendous growth in the use of information technology in conducting business globally. Information technology has made it quite easy to reach clients, order for goods, and bid for contracts or even negotiate for mergers with multinationals around the world.
While giving a modern time definition of hospitality, he describes the term as “ a harmonious mixture of both tangible and intangible components like food, beverages, beds, ambiance and environment and behavior of the staff associated with it”. (Botherton, 1999, 165-173).
The author also presents a case study of the HR approach used by Intrawest in its mountain resort operations in Whistler, B.C., Canada. This case was selected due to similarities between the company’s approach and universal HRM principles. The data were collected through in-depth, semi-structured interviews and a review of archival data.
According to Smith (2003) "there is wide acceptance that sustainability is one of the most important issues faced by the tourism industry. This acceptance is reflected in the proliferation of publications attempting to define the principles and practice of 'sustainable tourism' and to relate them to the concerns of 'sustainable development'".
4-8) are assumptions or reality, this study aimed to examine high turnover rates' impact on guest satisfaction within the hospitality industry, prove the writer's hypothesis that high turnover is detrimental resulting in negative consequences, and that a culture of high turnover does exist and is accepted in the industry.
Growing shortage of skilled and qualified employees along with escalation of construction and renovation cost were two of the major issues discussed in ISHC. Followed by were the difficulty to keep up with the rapidly changing technology, Changing demographic and their impact on travel trends, considering the future of Hotel profits with balancing escalating expenses with the need to increase rates, Mitigating consumer confusion over brand proliferation and investor concerns over cross brand impact, Keeping up with rapidly changing playing field, And their impact on the travel industry, the changing travel patterns, issues in capital availability are the other aspects in the top ten issues (
Globalisation can be described as the process at which the world economy has been integrated and is been characterised by free trading activities being carried out beyond geographical boundaries, free movement of capital and business firms being able to leverage
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