StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Essay example - Over view of Hospitality Industry

Only on StudentShare
Pages 10 (2510 words)
Companies in the hospitality industry face a highly competitive environment in which differentiation and providing an innovative customer experience are key elements building brand awareness and loyalty among customers. However, many companies spend the majority of time focused on improving core operations rather than the fundamental customer experience…

Extract of sample

This is often becoming difficult to achieve because of the volume of issues hospitality companies deal with today:
The total guest experience is often more than a particular lodging or food service organization. For instance, customers may want to find other points of interest near their current lodging or dining location.
By definition, a brand is a promise made by a company to its customers. This promise is a bundle of goods that includes the product, its related services and intangible elements such image. Essentially, the brand promise reassures the customers in the purchasing process: they know what it is they are buying and they know what they will get.
In the hotel business, this notion is very important. When traveling, a customer will seek to eliminate as many unknowns from the process as possible. In planning the trip, the choice of the hotel becomes a key decision. Knowing beforehand where you are going and what you will be experiencing once you are there, substantially reduces stress. Therefore, a well recognized and defined brand stands to gain a substantial share of the traveler market compared to a local, unknown brand. ...
Download paper
Not exactly what you need?

Related papers

Hospitality Industry. Marriott International, Inc.
Liverpool is a city on the growth path. It has seen fastest growth amongst all the key cities in Great Britain between 2002 and 2003, far in excess of regional and national rates. In cultural diversity it is home to many ethnic communities, varying from Irish, Welsh, Scots, English and different religions and countries Jewish, Muslim, Hindu; Chinese, Greek, Italian, Spanish. Even people from the…
9 pages (2259 words)
Hong Kong's Hospitality Industry
In a recent forum of human resource professional bodies of Hong Kong, Malaysia and Singapore, in Malaysia, participants were unanimous in their view that Job hopping had became so rampant in these countries that it had become a culture (Asia-pacific management news, 1997).…
7 pages (1757 words)
Hospitality and Tourism Industry
(Smith, 2003, p. 17) The term 'sustainable tourism' usually denotes the application of the more general concept of sustainable development to tourism as a specific economic sector. The ethical responsibilities towards code of practice enable the industry to acquire a critical role in protecting the vital needs of not only mainstream population but also the minorities that exist without political…
8 pages (2008 words)
Labour Turnover in the Hospitality Industry
Another aim was to prove that the hypothesis of acceptance of this culture leads to devastating consequences and that high turnover must be prevented, minimized, and managed. In order to meet the aims of the study, it was necessary to examine the causes and nature of turnover, whether it is considered to be bad or if it is considered to be good and necessary in the operation of companies. Existing…
16 pages (4016 words)
Hospitality Industry Essay
Hotel Line Special Report 2006).…
12 pages (3012 words)