Production of Frozen Foods for Export in Thailand - Dissertation Example

The US and UK's economies were promising but their consumption patterns were not. Both countries had plenty of frozen foods in the market already; this means that Thailand exporters would have to have a solid product and good marketing strategies. All in all, Thailand exporters should proceed with the venture but they should concentrate their efforts in China then the US and the UK in that order.ContentsDeclaration 1Acknowledgement 2ABSTRACT 3Contents 41.0 INTRODUCTION 61.1 Background to study 61.

2 Objectives of the research 152.0 LITERATURE REVIEW 162.1 An examination of exporting theories as applied to Thailand 162.2 Factors that Thailand exporters have considered before exportation 212.3 Thai's frozen food industry 253.0 METHODOLOGY 303.1 Overall research strategy 30 3.2 Secondary research 303.21 Why secondary research was chosen 343.3 Primary research: Online questionnaires 343.31 Why online questionnaires were chosen 343.32 Problems of using online questionnaires 363.4 Methodology 373.

41 Sampling design and strategy 373.42 The process 403.43 Sampling criteria 424.0 RESULTS 454.1 SECONDARY DATA 454.12 Feasibility of producing frozen food with reference to a particular exporter in Thailand 454.13 Market potential of target countries 484. 14 Why the springboard to foreign markets 644.2 PRIMARY DATA 644.21 Questionnaire results 645.0 DATA ANALYSIS (QUESTIONNAIRE) 676.0 DISCUSSION OF RESULTS 696.1 Thailand 696. 11 Analysis of Thailand's macro economic situation in relation to its export potential 696.

12 Analysis of Thailand's frozen food sector and capability 716.2 China 726. 21 Analysis of Chinese market potential in. From the statistics indicating the performance of Thailand products in the local frozen food industry, there is a lot of promise for further expansion. The government provides incentives for the manufacture of goods. On top of that, the country is technologically prepared to take up this venture as other commodities have fared very well in the Thai market. The country’s economy has been growing dramatically over the last few years and can, therefore, sustain large-scale production.

The country is richly endowed with agricultural commodities which are a crucial part of the frozen food industry. If kept unchecked, it could affect the nature of trade in the country and must be controlled. All in all, Thai is definitely ready for the international manufacturer of frozen foods since it has already started doing this locally. Consequently, Thailand stands to reap benefits of exporting into China. However, some caution should be taken with the nature of the population. It would be advisable for exporters to adhere to regional preferences while offering foods there.

On top of that, Thailand exporters need to be wary of competition from local frozen food producers. Therefore, more quality will out-compete these individuals. On top of that, there are higher chances of succeeding in the market, if the country focuses its sales on the eastern coastal areas first. This is because the urban population is located there and they are more exposed to convenience foods rather than those ones in the central region.