Such are the questions that are addressed in this study. What affects the policies made by such corporate giants has on the society and is they really beneficial for the society or such actions are merely a showdown from the corporate companies. All of these problems are critically studied and the conclusions have been made depending upon the previously established methods and studies on the topic of corporate social responsibility. All of the concepts that relate to CSR are evaluated and looked upon with respect to the Walt Disney Company who has set some goals for fulfilling its corporate social responsibility needs towards the society. The theory of CSR means a lot to Disney as it has to show to the society that it is a good corporate citizen which cares for the society and takes appropriate actions for the welfare of society. Disney has an implied responsibility to mitigate all harmful effects of its business operations on the society.
Corporate social responsibility, a concept, which has been in discussion among the corporate circles is a matter of high interest and esteem for the corporate managers as it either directly or indirectly affects the performance of their company and helps them to grab a market share for these products. It has been observed that the fact of being morally upright and depicting the good corporate behavior which shows that the company is a good corporate citizen ensures the company is having a positive and long lasting impression on the minds of its consumers and on the society as a whole. This helps the company to market a good image for its activities in the society and for its goods and services offered to potential customers in the society. For the purposes of assessing the corporate social responsibility Walt Disney Company has been taken as a sample and the corporate social responsibility of the company are evaluated on the basis of the social needs of the stakeholders.
Before looking further into the concept of corporate social responsibility or CSR as it is usually referred to, we will have to look at the definition of the concept of corporate social responsibility. CSR has been defined in many ways depending on the social and corporate needs of the society in which that person lives who has defined the concept in his very own way. The simplest of the definitions of CSR may be defined as the impact of the company's actions on society. This means that how the actions of the company affect the society and what are the consequences of the actions taken by the managers of the company on behalf of the company on the society and the interests of inhabitants of that society. Thus, the corporate social responsibility requires of the manager to evaluate himself in terms of his actions and reactions to the social responsibility being entrusted upon that person and holds him responsible for any well being or ill being prevailing in the society due to his actions.
There are three main concepts relating to the term of corporate social responsibility.
Corporate Social Responsibility
For the past decades the debate over the proper relationship between the business and the society has focused on the topic of corporate soci