A successful performance of a company depends upon its management team and staff. Ford Motor Company is one of the world's largest producers of trucks and cars. There are over 5100 Ford, Lincoln, and Mercury dealers nationwide who need technicians who are committed to training, quality and professional excellence…
The objectives of the Ford automaker are basically to consolidate its brand image, get closer to its customers and ensure customer satisfaction through high quality products and service. Staff training is essential, because the need for effective employees becomes greater, demanding both initial and continuous training.
Ford Company has entered a new phase of sustained growth which should last for over 10 years. Historically, the demand for new automotive service technicians has been critical. Those entering the industry with recognized credentials can accelerate their career. This profile will dramatically change in the next few years as higher quality cars produced by foreign venture auto makers begin to take over the main share of the car parc. To support this growth and shift in vehicle make-up, the Ford structure and key players will also change dramatically. This dynamism could offer attractive opportunity to foreign companies in the parts and service businesses.
For Ford Company training is necessary to ensure an adequate supply of staff who are technically and socially competent, and capable of career advancement into specialist departments or management positions. There is, therefore, a continual need for the process of staff development, and training fulfils an important part of this process. Training should be viewed, therefore, as an integral pan of the process of total quality management.
Organizational level. In a time of rapidly changing technologies and ever-shorter product life cycles, product development often proceeds at a glacial pace. In an age of the customer, order fulfillment has high error rates and customer enquiries go unanswered for weeks. In a period when asset utilization is critical, inventory levels exceed many months of demand (Bateman, Snell, 2004). The usual methods of boosting performance - process rationalization and automation - haven't yielded the dramatic improvements for Ford Company need. In particular, heavy investments in information technology have delivered disappointing results - largely because companies tend to use technology to mechanize old ways of doing business.
According to the survey provided by Ford (www.ford.com) the quantity of defective articles and spoilage are rather high because many new employees feel lack of experience to perform a particular type of work. This situation is observed in Fords' subsidiaries located in less developed countries. For instance, the level of spoilage caused by welding and sanding is about 20 % (permissible level is about 5-7%).
In this very case, training is therefore a key element of improved organisational performance as it increases the level of individual and organisational competence. It helps to reconcile the gap between what should happen, and desire-targets and standards of performance; and what is happening and levels of work performance.
Personal level. In Ford company performance deficiencies result from motivational problem which is closely connected with lack of skills. To improve this situation Ford Company needs to train employees taking into account rapid environmental changes. The purpose of training is to improve knowledge and skills, and to change negative attitude towards training activities. This can lead to many potential benefits for both individuals and the organisation. Training can: increase the confidence, motivation and commitment of staff; ...
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Ford has been in crisis for some years now. The reasons that have lead to this crisis are many. There are external factors as well as internal factors that lead to the present crisis situation. But it is found that the center of all the issues of Ford is the serious mismanagement which has been undergoing in the company for years.
This essay demonstrates that the overall demand for automobiles or cars decreased in 2008 in the US. The external business environment in 2008 remained tremendously challenging as the availability of short-term credit was abridged. By the end of 2008, the company had sold a major portion of its managing interest that it enjoyed in Mazda.
According to the discussion the work culture is very conducive to the employees, and it definitely helps in generating the employee productivity, which has helped Ford Motors to become one of the leaders in the automotive industry. The Managers in the organization maintain a good corporate outlook and boost the employees to perform well.
It operates under two segments: Automotive and Financial Services. The Automotive segment includes the operations of Ford North America, Ford South America, Ford Europe and Ford Asia Pacific Africa. The Financial services include the operations of Ford Motor Credit Company and Other Financial Services” (Reuters, 2011).
Organizations select the most appropriate course of action from a number of listed alternatives depending on different decision-making criteria. According to Norman W. Edmund, the President and Founder of Edmund Scientific Company, the criteria are as follows: measures of value, means of judging, standards, priorities, importance of elements, and test applied (Edmund, N.D.) From among the enumerated criteria, Ford Motor Company should use measures of value, priorities and importance of elements to decide which of the four listed options is best.
In 2010, this auto manufacturer earned a net income of $ 6.5 billion. And by 2011, net profits soared to $ 20.2 billion. In 2008, as a result of a recession, and the entire Auto Industry sales went down to its lowest level, Ford had reported a Net Loss of over $14.7 billion.
A company will have many departments and audit should be done on every departments accounts and then valuate the viability of merger of acquisition. After audit if it is found that functioning of all the departments are healthy and profitable then a memorandum is made between the companies.
Ford’s domestic sales have been low and stagnant for quite some time, in comparison to its European operations that has increased by producing many quality acclaimed vehicles. The reason behind the difference between domestic and international operations is expensive manufacturing facilities caused by “high wages and expensive health care".
Ford Motors believes that change in the climate of natural environment poses major opportunities and threats to the company. The company concentrates on stabilizing the effects of greenhouse gas in the environmental atmosphere to a certain extent that would result in a minimal effect on the climate change through producing cars in which the level of carbon emissions is relatively lower.
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