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Marketing and Social Networking Web Sites - Essay Example

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Marketing and Social Networking Web Sites

It's a straightforward concept that assists build integrity when you are able to put a face to the messenger.
Social networking sites like Facebook and MySpace have turned out to be the party lines in this 21st century. They are attractive and fascinating and a powerful tool for communication between people. Learning the way to use them intelligently for marketing can add to any businesses profile. Social networking Web sites provides an important media channel for broadcasting to a diverse demographic, ranging from teens and young to adults, women, moms, prosperous consumers, to elder individuals. In fact experts suppose U.S. ad expenditure on social networks to rise by about 200% by 2011.
Consumers react less to conventional media and advertising, and are changing towards consumer-to-consumer communication including mobile messaging, blogging, word-of mouth marketing, similarity shopping sites, and peer-to-peer networks. Study shows that 80% of consumers belief in the advice from online friends, representing thrice as much trust compared to through traditional media. Additionally, one of every three users of the internet visits Web sites comprising of user-generated stuff to aid make purchase choices (Ward, 2007, 3). There are several companies, including P&G, Morgan Chase, Toyota, Unilever and JP Burger King that have successfully leveraged their marketing communications through social networking Web sites to accomplish different marketing strategies.
These social sites permit people to communicate freely on anything. However, most significantly allow people to share knowledge that might be helpful to both parties. Numerous common things shared via these sites are fashionable recipes, sites to visit, trustworthy mechanics in their area, superlative place to acquire a steak and still great areas to go fishing. A number of the most well known and established Networking sites comprise of MySpace, SlingAd Videos, Facebook, YouTube, and Twitter.
Social Media on the internet is a vast untapped source of leads, projections and partners to business and the good news with this is they are FREE. Thus, in order to take advantage of the social media madness, businesses have to recognize how precisely to monetize this critical untapped resource of prospective business partners. Numerous Online business proprietors have learned the way to establish a Blueprint of themselves over the internet with the rationale of presenting to their consumer that they have used up the time perhaps writing articles, redistribution videos and presenting photos of themselves and their relatives in order for this new consumers not to be intimidated when they contact them through either email or calls. This enables the consumers to easily be capable of ...Show more


The absolute number of users or visitors to social networking Web sites and their obsession for the area represents a potentially considerable opportunity that marketers have up till now to not fully understood and tapped. Nowadays social networking sites have a greater stronger pull on their users relative to other Web sites…
Author : dlynch
Marketing and Social Networking Web Sites essay example
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