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Organizational Identity the Hewlett Packard

Organizational Identity the Hewlett Packard - Case Study Example

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This case study "Organizational Identity the Hewlett Packard" will analyze Business Strategy and Organisational Identity modules. Both of these modules will be discussed separately and then they will be integrated to give a complete picture of HP’s problems possible solutions for the future…

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Organizational Identity the Hewlett Packard

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Subject: Business
Type: Case Study
Level: Masters
Pages: 21 (5250 words)
Downloads: 4
Author: quentinconsidin

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The Business Strategy section of the report will discuss the leadership styles that the various CEOs of the company used, the need for change and its initiation, crisis management, etc. HP’s competitive advantage, growth, and global business, and any spinning off of divisions will also be analyzed.
In the second module of organizational identity, HP’s core identity will be analyzed from when Fiorina was the company’s CEO, and the company’s corporate image and culture will also be analyzed. This report will also discuss the strategic options available to Mark Hurd, HP's new CEO. Finally, the company’s organizational identity and business strategy will be linked to give an overview of the current situation, and some ideas and solutions will be proffered for the new CEO to implement to move the company forward.

HP was formed by William (Bill) Hewlett and David (Dave) Packard, both graduates of Stanford University, in 1934. A garage in nearby Palo Alto was the originating point of the company where both founders used to hang out. Their partnership was formalized on January 1, 1939, and a coin toss decided that their electronics manufacturing enterprise be named the “Hewlett-Packard Company”. HP was incorporated on August 8, 1947, and went public on November 6, 1957. Of the many projects the founders worked on, their first financially successful product was a precision audio oscillator, the Model 200A. Later on, their more successful inventions became the HP calculator and the computer.

HP (www.hp.com) has a range of products that it offers to its customer base. Their three business groups drive industry leadership in core technology areas:
• The Personal Systems Group: business and consumer PCs, mobile computing devices, and workstations
• The Imaging and Printing Group: inkjet, LaserJet, and commercial printing, printing supplies, digital photography and entertainment
• The Technology Solutions Group: business products including storage and servers, managed services, and software.

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