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Tourism Operation Management - Essay Example
This report attempts to examine the scope of tourism operations and strategic management issues in general and their implications for the holy city of Mecca in particular. There are several challenges today that face the global tourism industry as a major business activity…
An attempt has been made in this paper to investigate two key challenges relating to management and operations - capacity building, and quality of services - and to make suitable recommendations concerning the possible measures to overcome these challenges.
Tourism has emerged as a major business activity world wide. The World Travel and Tourism Council (WTTC) reported that tourism operations generated revenues totalling US$4421 billion in the year 2002. According to the Council's estimated projections, tourism business will grow to over US$8614 billion by the year 2012, registered an annual growth rate of 4.5% in global demand (Page, 2003, p. 2). The Council also reported that tourism accounted for almost 8% of employment worldwide, which translates to one in 13 jobs. In the year 2002, tourism-related jobs totalled a whopping 198 098 000 jobs, and according to Page (2003), this is expected to touch the magical figure of 249 486 000 by the year 2012.
Stephen Page (2003) noted: "The late twentieth century and the new millennium have witnessed the continued growth of interest in how people spend their leisure and non-work time." Leisure pursuits and holiday tours are increasingly becoming a major non-work activity for million ...