Business Strategy of Ryan Air

Masters
Case Study
Business
Pages 6 (1506 words)
Download 0
The objective of this study is to look at the current business strategy adopted by Ryan Air - Europe's largest low-cost carrier and how it should further move towards its growth in future. In the following sections, we will take a brief look at the history and background of the airlines before moving on to its current and future business strategy.

Introduction

An Irish airline - it has its headquarters in Dublin and its biggest operational base is London Stansted Airport in UK. Ryanair has profited immensely due to the deregulation of the air industry in Europe in 1997and has undergone rapid growth to become on of the leading names in the industry. But its rapid expansion has been characterized by the numerous controversies and complaints about its functioning. In October 2006, Ryanair was voted the world's most disliked airline in a survey by the TripAdvisor website, and in November 2006, it was revealed as the subject of more complaints than any other airline in the EU. (Irish Examiner, 2006-11-28)
Business strategy or the long-term business plan is typically characterized by major resource issues or their allocations in an organization. there are two main categories of strategies that are usually followed by the companies ---- the Generic (general) strategies, and Competitive strategies. Some of the generic strategies are:
a. Lowering the prices. This is useful if the company is the market leader and can benefit from the advantages of producing large volumes of output such that the lower costs can be covered by more output. And the competitors are unable to match the lowered prices.
b. Differentiation - that is position the company as providing something different from the other rivals. For e.g. ...
Download paper
Not exactly what you need?

Related papers

Business Management Strategy: Ryan Airlines
20million with the retrenchment of five chief executives (Higgins, 695). In the year 1990-91, the company came under the purview of a new management system with the recruitment of a new CEO. The company resorted to the concepts of low fares-low frills with cutting back of the routes from 19 to a 5. The growth dynamics took a massive positive escalation with the enhancement in the fleet from 6 to…
Overview of Ryan Air
In the years1990 and 1991, the firm had new management and this resulted into a complete overhaul. The firm adopted some practices of Southwest Airline and this made it to cut its routes to 5 from 19. By the year 1991, Ryan Air was in possession of 6 aircrafts, 350 workers, and besides, it carried about 700,000 passengers annually in the five routes and from the year 1991 to the year1997, the firm…
Business Strategy of Ryan Air
An Irish airline - it has its headquarters in Dublin and its biggest operational base is London Stansted Airport in UK. Ryanair has profited immensely due to the deregulation of the air industry in Europe in 1997and has undergone rapid growth to become on of the leading names in the industry. But its rapid expansion has been characterized by the numerous controversies and complaints about its…
IS/IT strategy at COM Air
The airline with an employee base of 7,000, serves approximately 30,000 passengers by providing daily flight to 113 cities. The company once an independent carrier service is now a subsidiary of delta airline. The company had a good reputation as far as its operations management was concerned. COM air was recognised for its superior performance in areas of profitability, time management, least…
Business Strategy on Ryan Air Case
Ryan air is one of Europe's largest low-cost carriers and one of the most successful, operating on 262 routes to 22 countries. Its focus is on providing low cost, efficient, frequent connections and consequently offering no other frills or supporting services on their flights.…
Air Asia
However, they tend to value quality service, and are willing to pay for excellent service. On the other hand, Asians are less likely to concentrate on quality of service, and are willing to compromise quality service for a low price. Furthermore, people in the U.S. and Europe can use other forms of transport for short trips such as speed rail, bus etc. However, there are hardly any world class…
Case Analysis on Ryan Air
Thus, in 2004, the company's short-term market orientation involved segmenting by lifestyle and by income bracket in the European marketplace in order to appeal to a broader target consumer audience.…