Launching CPFR at Texan Foods

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In the present day business context the efficiency and effectiveness in the supply chain management is of paramount importance for enhancing the competitive edge of any business. The efficiency of supply chain management is greatly facilitated by the concept of Collaborative, Planning, Forecasting, and Replenishment.


Traditionally the products were designed and manufactured by the manufacturing firms to be distributed by retailers and other agencies. This entailed only a very little communication between the manufacturer and the retailers. But the modern day business concepts have undergone tremendous changes with the relationships between different players of the industry are no longer defined by the old standards. In fact many retailers have begun manufacturing and many manufacturers have started their retail operations. Thus the traditional concept of supply chain model has been subjected to a radical change and it has become a supply complex. In order to obviate the complexities involved in the present day supply chain, CPFR acts as a transformational strategy. CPFR takes the business processes, people, and technology to higher levels of performance. The process of CPFR strives to promote "openness, information sharing, data exchange, visibility, and joint decisions". (Aghazadeh, Seyed-Mahmoud, 2003) Thus the ultimate aim of CPFR is being about total value chain collaboration among all the players in the supply chain who help to improve the value of the product to the end-customer. ...
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