MBA-Marketing - Essay Example

Only on StudentShare

Extract of sample
MBA-Marketing

Mainly marketing is a process which is concerned in making the organization successful by affectively selling its product. Distribution is one of the four and most integral parts of marketing. A distributor is also middle, an intermediary between manufacturers and retailers, after the production of a good it may be stored or passed down to the next level of the supply chain. Many times there may be a chain of middlemen passing a particular product down the chain or an organization, before eventually reaching the consumer. This process is commonly known as the distribution chain or the channel of distribution. Each component of this chain has their own requirements, which producers must take into account by producers. (Brassington & Pettitt, 2003, pp.21-98)
It is important to note that distribution cannels may not include physical products only. It might be equally important to transport a service from the manufacturer to the consumer, for which both direct and indirect modes may be used. For example hotels may sell their services through travel agents or a centralized reservation policy. The channels of distributions have experienced many innovations in the service industry. ...Show more

Summary

Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely." Marketing is a continuous process of planning and implementing the four P's of marketing (product, place, price and promotion) for all goods and services as well as creative ideas between organizations and the general public…
Author : johnhuels
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"MBA-Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing and Sales
The distinction between the two concepts can take various forms of depth. However, it is important to understand that while both concepts are significantly different, they are aimed to facilitate each other and the existence of any one of the practices in isolation would be extremely difficult.
10 pages (2500 words) Essay
MBA Graduate Program
MBA Graduate Program Application Essay Setting aims, designing strategies and acting upon the plans lead to an ultimate success of a person. Being an ambitious yet practical person, I have always made my plans towards the best possible doorway of success, happiness and prosperity.
2 pages (500 words) Admission/Application Essay
Harvard Business School MBA Admissions Essay
I was the Interim strategic planning department head at Toan Phu Architect and Construction Company, located in Ho Chi Minh City, Vietnam. During the tenure at the company, I was assigned with initiating and temporarily leading the newly established Strategic Planning Department in the mid-sized construction company.
8 pages (2000 words) Admission/Application Essay
Marketing Design and Operation (MBA)
In order to achieve business goals, the most important of which is maximization of profits, a corporation needs to study and understand the common trends in buying. They need answers to two questions in order to produce goods that would not only attract but also satisfy the customer: firstly what factors influence the choices of consumers.
8 pages (2000 words) Essay
MBA in Healthcare
Tell The Admission Committee About A Time When It Cost You To Maintain Your Integrity And What You Learned From The Experience. Would You Make The Same Decision Again If Given The Chance? 7 3 Short Answers to Questions 8 Works Cited 10 1. Decision to Pursue an MBA Degree a) Motivation for Pursuing an MBA Degree at this Point in Career In accordance with the present rapid development of global business environment owing to industrialization, it has been observed that professional courses have become a vital selection for the students in terms of career development.
4 pages (1000 words) Admission/Application Essay
MBA project
Commercial banks as well as the Islamic banks are focussed on managing their human resource since it allows the institutions to achieve good growth prospects in the long run. This paper presents a study of the human resource management practices of the leading bank Al Rajhi in Saudi Arabia.
10 pages (2500 words) Essay
Netflix in 2012
From the case study above, it has been pointed out that the organization has implemented five forces model as part of the strategy. Such strategies aim at
4 pages (1000 words) Case Study
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT