StudentShare solutions
Triangle menu

MBA-Marketing - Essay Example

Not dowloaded yet

Extract of sample
MBA-Marketing

Mainly marketing is a process which is concerned in making the organization successful by affectively selling its product. Distribution is one of the four and most integral parts of marketing. A distributor is also middle, an intermediary between manufacturers and retailers, after the production of a good it may be stored or passed down to the next level of the supply chain. Many times there may be a chain of middlemen passing a particular product down the chain or an organization, before eventually reaching the consumer. This process is commonly known as the distribution chain or the channel of distribution. Each component of this chain has their own requirements, which producers must take into account by producers. (Brassington & Pettitt, 2003, pp.21-98)
It is important to note that distribution cannels may not include physical products only. It might be equally important to transport a service from the manufacturer to the consumer, for which both direct and indirect modes may be used. For example hotels may sell their services through travel agents or a centralized reservation policy. The channels of distributions have experienced many innovations in the service industry. Examples f this may be a steady increase in franchising and renting services. The renting services may include televisions through cars. There has also been an increase in the integration of services like travel and tourism. In this age links between airlines, hotels tourist guides and car rentals exist. Many services now include many service outlets like consultancies and estate agencies in competition with many grocery stores. Distributions channels are divided in quite a few levels, some gurus have defined that a level with no intermediaries can be considered as zero level. The next obvious level, level one consists of one intermediary in consumer goods being a retailer and distributor for industrial goods. In a smaller economy where markets are small distribution can be achieved at zero or one-level channels. On the other hand in larger countries where markets are substantial, the use of a wholesaler is used to extend distribution to smaller retailers throughout a country. In countries like Japan the channel is quite complex and many levels are used even for the simplest consumer goods; whereas, in a country like Bangladesh, telecommunication operators use second level distribution for consumer goods to. In the field of information technology levels are termed as tiers. In a one tier channel publishers work directly with dealerships. In the case of a one/two tier channel means that the vendors will work with dealers and the distributors who will eventually sell the product or service. In this case the distributor and wholesaler play the most important role. (Ross, 2004, pp.101-155)
Many of the theoretical principles that are applied to the external customers of an organization can be successfully applied to every internal customer of the same. In designated parts of an organization this rule may be formalized, as when a good is transfer at a particular price between different departments of an organization. Except of the usual economic price mechanism this procedure must definitely be viewed as a normal ...Show more

Summary

Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely." Marketing is a continuous process of planning and implementing the four P's of marketing (product, place, price and promotion) for all goods and services as well as creative ideas between organizations and the general public…
Author : johnhuels
MBA-Marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"MBA-Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

MBA-Marketing India campaign for Tourism
The Incredible India campaign highlights the diversification of the country related to cultural, religious and lifestyle of the people of India. This has increased the number of visitors after the campaign to great extent. But there are several steps needed to be taken for proper implementation of the integrated communication strategy.
22 pages (5500 words) Essay
MBA-Marketing Management
Hong Kong is located on the China’s south coast and is covered by the South China Sea and the Pearl River Delta. Its significant attractions include a deep natural harbor and a wide skyline. Around seven million people live within Hong Kong and is indeed one of the most densely populated areas within the world.
21 pages (5250 words) Essay
MBA-Marketing
Conclusion 23 Reference 24 Part A: Current marketing communications strategy Introduction The tourism board of India is found to take the help of integrated communications through large scale uses of several communication tools like advertisement both via print and visual media and also through considerable public relation activities to help generate increased brand awareness for the different tourism activities carried out in the region.
22 pages (5500 words) Essay
Personal Selling and Sales Promotion MBA Marketing (Masters Level)
Involvement is a process by which employees voluntarily and actively pursue increments to value. If Interdependence and Integration are to have their desired effect on customer value, the employees of the firm must be totally convinced of the need for them and be involved in their implementation.
8 pages (2000 words) Essay
MBA in Marketing Admission Essay
There are many definitions for the term marketing as it comprises many different aspects. Colon (1996-2000) defines marketing, "informing your potential clients about your products or service, and finding ways to establish and keep a customer base. Your target market is the specific group of people that consume your product or utilize your service.
2 pages (500 words) Essay
Mba marketing management
to- riches story, Coca Cola has made itself a household name in more than 200 countries in the world with a total of 400 varieties of products, and is now the market leader in the soft drink scenario. The main brands of Coca Cola are Diet Cola, Fanta, and Sprite. These brands
12 pages (3000 words) Essay
MBA MARKETING PAPER
The article is all about the marketing in the era of World Wide Web and internet. The emergence of internet and World Wide Web has redefined the process of communication. As a consequence of this the
9 pages (2250 words) Essay
MBA-Marketing Management
Around seven million people live within Hong Kong and is indeed one of the most densely populated areas within the world. Hong Kong Dollar is the main currency within the land and it is one of the leading financial centers globally. The current marketing
21 pages (5250 words) Essay
MBA Marketing - Report 1
This record gives a diagram of the changing retail scene and identifies a portion of the aspects connected with fruitful food retailing. It is intended to help littler scale food makers and processors create profitable business techniques and
12 pages (3000 words) Essay
MBA Marketing - Report 3
Now customers are offered tea and coffee in different flavors, styles and aroma with confectionary items such as sandwiches, muffins, cakes, pastries etc. Starbucks is not like any regular coffee house; it represents a platform where
12 pages (3000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation