MBA-Marketing - Essay Example

Only on StudentShare

Extract of sample

Mainly marketing is a process which is concerned in making the organization successful by affectively selling its product. Distribution is one of the four and most integral parts of marketing. A distributor is also middle, an intermediary between manufacturers and retailers, after the production of a good it may be stored or passed down to the next level of the supply chain. Many times there may be a chain of middlemen passing a particular product down the chain or an organization, before eventually reaching the consumer. This process is commonly known as the distribution chain or the channel of distribution. Each component of this chain has their own requirements, which producers must take into account by producers. (Brassington & Pettitt, 2003, pp.21-98)
It is important to note that distribution cannels may not include physical products only. It might be equally important to transport a service from the manufacturer to the consumer, for which both direct and indirect modes may be used. For example hotels may sell their services through travel agents or a centralized reservation policy. The channels of distributions have experienced many innovations in the service industry. ...
Download paper


Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely." Marketing is a continuous process of planning and implementing the four P's of marketing (product, place, price and promotion) for all goods and services as well as creative ideas between organizations and the general public…
Author : johnhuels

Related Essays

Marketing and Sales
It is for this reason that marketers and salespeople alike, focus on integration and alignment of the two functions and a greater focus on the ultimate objective, rather than departmental goals. The American Marketing Association defines marketing as “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”(American Marketing Association 2008) Sales is largely a subset of marketing and focuses on the delivering and exchanging part of the paradigm....
10 pages (2510 words) Essay
MBA Graduate Program
When at the early age you get the strategy of never looking back then new doors will ultimately come to your way and your abilities will become a key of success. I did my graduation from Iowa State University in Ames IA. with BS in Mechanical Engineering. In my first position straight out of college, I went to work for Ingersoll Rand as a Sales Engineer in San Diego CA. I worked there for about 5 years. Exceeded product and service sales goals by 20% in 2008 expanded a large customer territory in multiple manufacturing industries. Managed, Trained, and Grew our reseller market which lead to...
2 pages (502 words) Admission/Application Essay
Harvard Business School MBA Admissions Essay
My greatest achievement in the company was manage to institute changes in the development of new working models, new methods of financing projects, and initiating strategic plans to minimize overhead costs. Specifically, I introduced new development models that were very effective in urban development projects restructuring, improved the inventory control management system and cost structure, introduced the concept of equipment acquisition and the subsequent maintenance scheduling. Furthermore, I initiated advanced technical and technological training programs for the workers in order to...
8 pages (2008 words) Admission/Application Essay
marketing Design and Operation (MBA)
Secondly the most significant changes taking place in societal behavior. The study of this behavior for a company determines the extent of success met by their promotional offers. It also helps firm resolve marketing problems (Applebaum, n.d). Consumer behavior can be used as a tool to gauge consumer satisfaction with one’s product because it is not a simple analysis of what color, shaped or brand items consumers are buying the most. It also shows manufacturers and marketing departments the frequency of the purchases and the conditions under which the consumer selected their product (Pride &...
8 pages (2008 words) Essay
MBA in Healthcare
Moreover, the increasing pace of globalization has made it quite imperative especially for the graduates to learn new skills for developing their career. The major motivational factor behind pursuing a Master of Business Administration (MBA) degree is the prospect of attaining a substantial career growth as well as to learn adequate leadership skills to effectively handle different situations in a particular organization. According to the present day context, a majority of global marketers seek to employ newly minted MBAs. It has been observed that approximately 79% of global companies are...
4 pages (1004 words) Admission/Application Essay
MBA project
The study is made on secondary data. Qualitative analysis of the information collected leads to the inference that the bank has excellent human resource practices which is guided by a deliberate overlapping of the business initiatives with the employee training needs for the organizations. Recommendations have been made on the basis of this study. These are aimed at improving the bank’s performance in the future.
10 pages (2510 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!