Managing people Case Study

Case Study
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Today we are living in a fiercely competitive world. In order to sustain the business operations in such a competitive environment, a company requires to have sound strategies for marketing, communication, research and development, sales, social responsibility and of course in managing the workforce.


Terry & Franklin (1994) defines management as 'a distinct process consisting of activities of planning, organising, actuating and controlling performed to determine and accomplish stated objectives with the use of human beings and other resources'. In this paper we will analyse Coca-Cola for the manner in which it manages its workforce.
Coca Cola is a kind of product which is known and available in almost all parts of the world. It is said that1 'if all the Coca-Cola ever produced were in 8-ounce contour bottles laid end-to-end, they would reach to the moon and back 1,677 times'. With increasing consumer base, opening economies, globally accepted rules and regulation, emphasis on quality standards etc. the consumer base of the company is bound to see many more milestones in the near future. Therefore managing such a company becomes far more challenging as the company requires to have policies in place to manage the diversity in workforce, depending upon the regional considerations etc.
With a global workforce of around 90, 500, the company has been able to attain 1.5 billion servings a day, Muhtar Kent, President and Chief Operating Officer of the company says2, "Coca-Cola isn't only a drink. It's an idea, a vision, a feeling. It's connection and refreshment."
Coca-Cola being an international brand and ha ...
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