William Morrison Supermarket Plc market - Research Paper Example

Only on StudentShare

Extract of sample
William Morrison Supermarket Plc market

It offers a wine bar filled with assorted fine and traditional wines, spirits and ales. It has a fruit and vegetable section. It also has a fresh flower section consisting of different flowers, shrubs and plants. Morrison runs a complete array of pharmacy products and services which provide private consulting. It has a complete set of over-the counter medicines, and a prescription collection system. The company also offers services such as petrol filling stations, dry cleaning and photo processing services. This supermarket chain has branches in Britain, Wales and Scotland. Morrison has its in-store label products which consists of "The Best" a brand which covers a range of meals made from the finest ingredients. It also has the 'Eat Smart' a brand which refers to specific calorie, fat, sugar and salt controlled meals. It carries the "Betta Buy", a brand which pertains to a select group of food and home products at low prices. Morrison's "Organic" is a brand which caters to organic products. It has "At Home" brand which refers to quality home and accessory products. The "First Home" brand pertains to affordable home essentials products. Its brand "Complexions" covers cosmetics and make-up products and accessories.
In Britain, the supermarkets are defined as stores with at least 2,000 square feet having three or more checkout counters. ...
Download paper


WM Supermarket Plc, UK's fourth largest food retailer, is one of the most competitive companies in the British food retailing industry. Morrison offers quality fresh food, grocery items and alcoholic products. The main strength of Morisson lies in its cost-effective, efficient and quality food products…
Author : xklocko

Related Essays

Tesco PLC expansion into Germany using Foreign Market Servicing Strategy
Center of discussion in this paper is Tesco PLC. The first store of the company has opened in Edgware, North London. The main business of the company was grocery but the company has made wide the portfolio as they started to offer their products in the following sectors. ...
13 pages (3263 words) Essay
Wm Morrison Supermarkets Plc
The Group operates 375 stores spread across the United Kingdom. The Group operates in the United Kingdom, the Netherlands and the Isle of Man.' Wm Morrison Supermarkets PLC - Company Profile Snapshot, (http:/wrightreports.ecnext.com/ coms2/ reportdesc_ COMPANY_C826N2770, viewed on 24th March, 2009) ...
12 pages (3012 words) Case Study
Market Research
This links marketers to consumers by supplying essential information to solve marketing challenges and help with marketing decisions. This market research provides companies with up-to-date information about consumer needs and desires, current trends in the market, and what consumers desire. This can lead to a win-win situation as consumers get the opportunity to talk to the providers of products and services and products are developed and improved accordingly. This leads to increased sales....
10 pages (2510 words) Essay
Sainsbury Supermarket
The 2008 outlook also reports that downside risk to the outlook seems more threatening that at the time of the September 2007 outlook. This is because oil price declines since last august and generally benign global financial conditions have helped to limit spillovers from the corrections in the US housing market and to contain inflation pressures. (IMF World Economic Outlook, 2008). Thus, multinational companies must rethink their global strategies, in the phase of foreign exchange rate and falling price of oil. The present circumstances make them victims of foreign exchange risk and...
12 pages (3012 words) Case Study
Morrisons Supermarket
These are backed up by hundreds of special offers each time (Morrison's, 2006 and Wikipedia, 2006) from discounts to "buy one take one" topped by the wide range of goods offered from their own label "Bettabuy" and "Farmer Boy" to branded ones such as the overtaken and now defunct Safeway (BBC News, 2005) upmarket group products called "The Best." Morrison's is generally acknowledged to cater to "the lower end of the mainstream supermarket sector, offering value above choice and premium quality," of which executive chairman Sir Ken Morrison was quoted as saying "I don't know what a middle class...
8 pages (2008 words) Essay
Research Balfour Beatty plc.
In the year 2002,civil engineering accounted for almost 38%, building services 35,and rail engineering 27% of the total profits acquired by the organization. (Corporate Watch, 2006) Balfour Beatty, founded by George Balfour and Andrew Beatty, mechanical engineer and a charted accountant by professions respectively was initially into making streetcar lines. However, the world war –II brought the construction of streetcar lines to a halt and brought about a stalemate situation in the company. A landmark decision was taken at that point of time to expand into the civil construction arena....
8 pages (2008 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!