StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Strategic Information Management - Essay Example

Nobody downloaded yet
The identification of needs and behaviour helps an enterprise to develop appropriate strategies that would strengthen relationships with customers. Customer Relationship Management is important because it helps businesses to survive in the market. Today's market condition requires businesses to fulfil customer needs' and not what the business thinks satisfies their needs. Thus, customer relationship management enables a firm to optimize profits through a customer focused strategy and environment (White Papers).
However, establishing long lasting relationships with customers is not easy and requires meticulous planning, as a lot of finance is involved. Customer Relationship Management is approached in several ways, but we will consider three of the most common: Operational, Analytical, and Collaborative (Alexandrou, Marios).
Operational Customer Relationship Management is when front office processes which are directly linked to customers are changed in a way that facilitates relationship. For instance, sales staffs which are directly involved with the customer would be given proper sales training to handle sales. Training would focus on issues such as how to protect and further the enterprise's image, and how to best handle and resolve customer enquiries and questions. On the other hand, analytical customer relationship management approach is the back office work, which is associated with analyzing data and creating marketing strategies accordingly. For example, month to month changes in sales data would be analyzed to prepare an appropriate market strategy, which would both be economical and reach the intended audience. Finally, collaborative approach combines the operational and analytical approach. It is a way that facilitates interactions with customers through all channels (personal, letter, fax, phone, web, email) and supports co-ordination of employees teams and channels. It is a solution that brings people, processes and data together so companies can better serve and retain their customers.
Step 1: Create a Customer-Centric Strategy
In today's shifting and unpredictable business climate, corporations need to constantly adapt to different situations and make customers happy. On paper, most companies satisfy their customers, but in reality very few companies are doing what customers like. According to, customer satisfaction surveys get a 70-75% average rating (Infoquest). The customers giving an average rating are most likely to check out on competition in the market before coming back to buy a product. Therefore, a company needs to satisfy the customer totally. "Studies have shown that a totally satisfied customer is as much as ten times more likely to buy again than a customer who is merely 'somewhat satisfied'"(Infoquest). Hence, a totally satisfied customer would be loyal and come back without an eye to check for competition in the market. A business whether small or large, needs to build a customer-centric strategy in order to survive and dig in the big rewards. There are six key things to consider and possibly change in order to prepare a customer-centric strategy (Susan and Derek Nash):
1. Define the meaning of the word customer-centric, and identify the mission and vision of the enterprise.
2. Provide Customer Service.
3. Motivating and empowering the workforce.
4. Establishing efficient processes.
5. Follow the Japanese way of 'continuous improvement'.
6. Making managers ...Show more
Cite this document
  • APA
  • MLA
(“Strategic Information Management Essay Example | Topics and Well Written Essays - 2250 words”, n.d.)
Retrieved from
(Strategic Information Management Essay Example | Topics and Well Written Essays - 2250 Words)
“Strategic Information Management Essay Example | Topics and Well Written Essays - 2250 Words”, n.d.
  • Cited: 0 times


These days, success in business depends on relationships with customers and how satisfied they are. Customer relationship management is a strategy approach whose goal is to get everyone in an organisation, not just the marketer, to recognize the importance of customers (Kudzu)…
Strategic Information Management Essay
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Strategic Information Management Essay"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Strategic Information Technology Management
This report discusses the impact of the development of ICT and the role of ICT, along with the role of emerging digital economy, strategic thinking and policy making by managers in a company. The basic reason for writing this essay is to check the strategic thinking under the advanced and growing factors.
8 pages (2000 words) Essay
Strategic management
Crisis management plan must be prepared keeping into consideration the overall safety of the strategic planning process. The aim of the strategic management in such needful situations is to enhance the organizational capacity in responding to the crisis and make strategic plans to effectively overcome from the identified obstacles (European Interagency Security Forum, “Crisis Management of Critical Incidents”).
15 pages (3750 words) Essay
Strategic Analysis and Selection of Information Systems Essay
In contrast, however, if the initiatives fail, companies then utilize that information in order to learn from their mistakes. It is natural for managers to look back on what they have done in the past and wish they would have done something differently, but important lessons can be learned when one analyzes strategies that failed once they were implemented.
4 pages (1000 words) Essay
International business management Strategic Information Management
Technology is behind key transitions in the very foundations of our society." This essay defines and appreciates the strategic and organisational issues which are associated with information systems. SIM is an essential part of the emerging business landscape which is pretty much inundated by rapidly changing technology with each passing day.
10 pages (2500 words) Essay
Strategic Management and Business Policy Master Essay
Barbara Elmore states, by combining challenging education skills with new active involvement among emerging ventures, entrepreneurs are able to acquire a "well-rounded" knowledge base, which prepares them for the diverse competitive marketplace (Elmore 2005).
5 pages (1250 words) Essay
Management Information System Essay
Railways in the public transportation especially account for over 50% of the total market share in the public transport. This makes it clear that the rail transport market in the UK public transport industry not only forms an integral part of the public transportation but also contributes to the Gross Domestic Product.
16 pages (4500 words) Essay
Strategic Information Management
It is clear that marketing is undergoing a revolution as a result of the explosion of information technology and the World Wide Web. This assignment will review the opportunities offered by e-commerce systems to enable organizations to enjoy more effective supply chain management and will cover basic elements of the new technological environment and the technological changes impact due to e-commerce
16 pages (4000 words) Essay
Essay about Strategic Information Systems
On closer analysis, we find that they are all inter related and have noticeable dependencies between them. All these factors are analyzed and presented in the following essay. Information Management Strategy is the plan to organize and maintain information of the company for the benefit of the users.
8 pages (2000 words) Essay
Management Decision Making
The focus of the essay is an educational institution, a university. One intends to introduce quality improvement measures in the areas of curriculum development, areas
1 pages (250 words) Essay
Write an essay outlining the strategic business objectives of an information system, including a description of its management, organisation and technology components. Make use of diagrams where appropriate
Failure of the information systems would mean that the IT department is the pivot of all the communication in any business. With the development in technological systems, companies are striving to become digital firms. Currently, information systems offer
5 pages (1250 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Strategic Information Management Essay for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us