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The Body Shop and the Cosmetics Industry
Pages 28 (7028 words)
Today's business environment is increasingly becoming more turbulent, chaotic and challenging than ever before and to survive, it is vital that a firm can do something better than its competitors ( Wonglimpiyarat 2004:1). Globalisation has not only altered the nature and the intensity of competition but has had to dictate and shape organisations in terms of what consumers want, how and when they want it and what they are prepared to pay for it (Hagan 1996:1).
Corporate Social Responsibility (CSR) today has become a best practise and competitive weapons used to create a competitive position. Corporate social responsibility (CSR) refers to the awareness, acceptance, and management of the implications and effects of all corporate decision-making, taking particular account of community investment, human rights, and employee relations, environmental practices, and ethical conduct. (Park, 2007). In other words, CSR encompasses all the activities of a company that it undertakes to make the society a better place to live in. It is precisely about "sustainable wealth creation." (Werther & Chandler 2006). This paper examines CSR activities focusing on The Body Shop.
The Body shop is the second largest cosmetic franchise in the world and founded by the late Dame Anita Roddick. Headquartered in Little Hampton, THE Body Shop is known for its vegetable-based products ranging from Body Butter, Peppermint Foot Lotion, and Hemp (Corporate Report 2009). The Body Shop has emphasized its support for a wide range of issues around the globe. The company is noted for a range of product environmental innovation. ...
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