Multi Channel Merchandising Case Study

Case Study
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The retailers in any commodity or service business use various service channels to market their products. A distribution channel forms the middleman between the manufacturer and customer. Distribution is all about getting your product/service to the right people at the right time with special consideration for profit and effectiveness.


In this report, the case study is chosen to a health care hospital, a service industry.
The Heath care facility chosen for the case study is UK Health care, one among the best in UK. UK HealthCare is the patient care enterprise of University of Kentucky Medical Center. UK HealthCare consists of the medical, nursing, health sciences, public health, dental and pharmacy patient care activities of the University of Kentucky in Lexington, Kentucky, and in several off-site locations.
It has one among the best health care facilities in the world. It utilizes the expertise of various faculty of University to provide the best possible service to its patients. The physicians, residents, staff and students take pride in achieving excellence in patient care, education, and research and community service. With all its world class facilities, it provides the most advanced patient care and serves as an information resource for the whole industry.
UK HealthCare is part of an academic medical center that has a thriving research community. Medical advances are frequently made in a wide variety of health care disciplines. All the elements of UK HealthCare's strategic plan for the future focus on one ambitious goal: achieving Top 20 status among all academic medical centers nationwide.
UK HealthCare is committed to providing the highest-quality and safest patient care possible.UK health care ...
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