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Multi Channel Merchandising - Case Study Example

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Multi Channel Merchandising

In this report, the case study is chosen to a health care hospital, a service industry.
The Heath care facility chosen for the case study is UK Health care, one among the best in UK. UK HealthCare is the patient care enterprise of University of Kentucky Medical Center. UK HealthCare consists of the medical, nursing, health sciences, public health, dental and pharmacy patient care activities of the University of Kentucky in Lexington, Kentucky, and in several off-site locations.
It has one among the best health care facilities in the world. It utilizes the expertise of various faculty of University to provide the best possible service to its patients. The physicians, residents, staff and students take pride in achieving excellence in patient care, education, and research and community service. With all its world class facilities, it provides the most advanced patient care and serves as an information resource for the whole industry.
UK HealthCare is part of an academic medical center that has a thriving research community. Medical advances are frequently made in a wide variety of health care disciplines. All the elements of UK HealthCare's strategic plan for the future focus on one ambitious goal: achieving Top 20 status among all academic medical centers nationwide.
UK HealthCare is committed to providing the highest-quality and safest patient care possible.UK health care is becoming a medical destination where the patients can seek the best in specialty and subspecialty care. Their demand for health care is ever growing within the industry. UK HealthCare is more than just a hospital and a physician practice. As a major health resource for the region and the state, it is an organization dedicated to providing the most advanced and comprehensive patient care underpinned by cutting-edge medical research and the education and training of tomorrow's health professionals.
UK HealthCare facilities include UK Chandler Hospital, Kentucky Children's Hospital, UK HealthCare East, Kentucky Clinic, Polk-Dalton Clinic, Kentucky Clinic South, 80 specialized clinics, 143 outreach programs, and a team of 6,000 physicians, nurses, pharmacists and health care workers all dedicated to patient health. It includes some of the highly acclaimed centers, including the Center for Advanced Surgery, Minimally Invasive Surgery Center, Radiation treatment facilities and Transplant Center.
The unique capabilities of this health care facility is it ability to combine multispeciality group to enable care providers of UK HealthCare to provide multidisciplinary teams for patient care. Such teams are useful for managing complex medical and surgical cases. The Hospital also pioneers in various departments of health care and serve as a resource center for the local health care community. It attracts patients from many countries with its state of art facilities and the capability to treat any health care problems.
Current State of Industry:
In a 2007 report by the Commonwealth Fund, the UK was ranked first among six developed countries for its provision of healthcare, in relation to quality of care, access, effectiveness and efficiency. Healthcare services have contributed to some dramatic improvements in the health of people in England and Wales over the last 20 years. This is attributed to the improvements in health care facili ...Show more


The retailers in any commodity or service business use various service channels to market their products. A distribution channel forms the middleman between the manufacturer and customer. Distribution is all about getting your product/service to the right people at the right time with special consideration for profit and effectiveness.
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Multi Channel Merchandising Case Study essay example
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