Marketing Analysis

College
Case Study
Business
Pages 8 (2008 words)
Download 0
RiceTec's current president is Robin Andrews. Since his 1994 involvement, the board of directors has been please with the increase in distribution and profitability, however, debates in the use of specialty blends as retailer labels and co-branding has left Andrews with the option to continue using this avenue of distribution or to move away from the sub ordinance to private brand labels…

Introduction

Other grocers inquired about using Texmati in their private blend program. This product has been marketed with promising results, but has also contributed to an increase in overhead and the final market price. The product line is at five million annual retail sales, and this is below that of dominant brands, however, this is also a result of a thirty percent increase in sales, the growth is also due to an influx of immigrants and growing popularity of ethnic foods. Andrews and market team are in process of setting the marketing and distribution strategy for new aromatic rice that developed called Kamati, and would be a different in appearance and have superior taste, good US market potential, and international sales potential is even better, especially in Middle East and UK where consumption of basmati rice was high.
There are several factors which influence the development of a marketing strategy for Rice Select. The first is the company brand and product lines that are currently on the market and in half of the national grocery stores. This is the baseline for marketing research and is used to establish what has or has not worked to further the business goals. ...
Download paper
Not exactly what you need?

Related papers

Speedo – Environmental Analysis and Marketing Mix.
Speedo has emerged as the distinct and recognisable brand name for swim wear all across the globe especially for more athletic crowds. Innovative technologies have been in use at Speedo to improve drag characteristics for swimmers so that the use of Speedo swim wear has become extremely popular with athletes and sports fans. Speedo is already actively operating in the United States, Australia,…
Comparative analysis of Dell and Apple laptop marketing
. 5. Recommendations. 6. Conclusion. References Executive summary Dell and Apple maintain different market positions, with Dell being a marketing entity focused on pricing and performance and Apple maintaining brand loyalty through expertise, quality and premiumisation. Both laptop manufacturers must use effective marketing and promotion to maintain competitive edge, however Apple continues to…
MARKETING ANALYSIS PROJECT
Most assuredly, marketing mix entails a four P marketing strategy that involves price strategy, placement, product development, and promotion (Goi 2009, p. 1-4). Methodology This paper will do a market analysis of a major British Company, Costa Coffee and most specifically analyze the marketing mix that the company adopted since 2009. In doing this, I will analyze the advantages and disadvantages…
Analysis of relationship marketing
"All too often, many of us go to the dealer with the idea that we'll get the best deal for our money, only to be tricked and manipulated into paying more or buying a model that we don't want. In tact, African Americans consistently overpay-an average of $315 more than other car purchasers-according to a study done of 750,000 actual purchases in 1999 and early 2000 by the National Bureau of…
Marketing Analysis of HSBC Premier Services
This is accompanied by an international debit card to help customers access their fund internationally. The customers have an unlimited access to a relationship manager to take care of all their concerns. On request, all customers are provided with an independent financial advisor (IFA) to advise on further accounts management, opening, borrowing and savings. Specific account holders have access…
Marketing Analysis
Other grocers inquired about using Texmati in their private blend program. This product has been marketed with promising results, but has also contributed to an increase in overhead and the final market price. The product line is at five million annual retail sales, and this is below that of dominant brands, however, this is also a result of a thirty percent increase in sales, the growth is also…
Marketing and Strategy Analysis
Strategic decisions are concerned with the issue of setting a direction for the organization to move or the course the organization will follow. Though very crucial, yet preparing 'strategic moves' for future often is not always based on hard fact, but on presumptions as well. It involves past experience, forecasting and 'surround-effect'. Reckitt Benckiser has over the year successfully…