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Mobile Marketing - Essay Example
The world of marketing is a very happening place, thanks to the ever changing society and its inhabitants. This is because whenever there is a change of demand from the customer side, the suppliers have to mould their operations, businesses and products in such a way which ultimately meets these new demands, or else they will lose in the race for a competitive advantage…
Therefore, the marketers of today should have a hawks eye on any new marketing trends and issues so that they can be adopted and addressed respectively and so that they benefit the marketing activities of the product to the maximum possible.
The current issues in marketing are those which have not been that prevalent/popular or even existent a year ago, and this is where the need for spotlight on them arises. Marketers in the making need to have a close look at these current issues so that they can incorporate them in their marketing practices when they step into the practical life. Not just those in the making, but it is essential for current established marketers to be flexible for these current issues so as to provide the best marketing services to the product or company.
When the mobile phone was initially invented, it was done so for the purpose of wireless communication and was used specifically for emergencies or when someone had to travel. But with the passage of time, dependence on the mobile phone has increased as this little device has become more than just a means of communication for emergency purposes. ...