Mobile Marketing - Essay Example

Only on StudentShare

Extract of sample
Mobile Marketing

Therefore, the marketers of today should have a hawks eye on any new marketing trends and issues so that they can be adopted and addressed respectively and so that they benefit the marketing activities of the product to the maximum possible.
The current issues in marketing are those which have not been that prevalent/popular or even existent a year ago, and this is where the need for spotlight on them arises. Marketers in the making need to have a close look at these current issues so that they can incorporate them in their marketing practices when they step into the practical life. Not just those in the making, but it is essential for current established marketers to be flexible for these current issues so as to provide the best marketing services to the product or company.
When the mobile phone was initially invented, it was done so for the purpose of wireless communication and was used specifically for emergencies or when someone had to travel. But with the passage of time, dependence on the mobile phone has increased as this little device has become more than just a means of communication for emergency purposes. ...Show more


The world of marketing is a very happening place, thanks to the ever changing society and its inhabitants. This is because whenever there is a change of demand from the customer side, the suppliers have to mould their operations, businesses and products in such a way which ultimately meets these new demands, or else they will lose in the race for a competitive advantage…
Author : pietroshanahan
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Mobile Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Mobile communication channel and benefits to consumers in the 21st century
The research is also aiming to be used as the reference of some companies in their goal in prioritizing the advertisements and sales promotions of their products in mobile phone devices. It endeavored to evaluate the market for mobile services and advertisement in relation to the position of respective phone companies.
32 pages (8000 words) Dissertation
Discussion on Direct Marketing
Also, direct marketing is defined by several characteristics. One, marketing messages are directly addressed to the client or clients. Direct marketing is dependent on having the capacity to talk to customers in a specified market. Addressability may take an extensive choice of forms, for example, through postal addresses, email addresses, fax numbers, web browser cookies, and mobile phone numbers.
15 pages (3750 words) Essay
Mobile Phone Marketing
The biggest problem with this advertising tool is that customers usually harbour very high levels of intimacy with their mobile phones and hence any strategy chalked out to exploit the medium of mobile phone has to be customer sensitive (Hendery 2). Anything done to interact with the mobile phone owners will have to be cautious about the possibility of being viewed as an unnecessary and perhaps illegal intrusion.
4 pages (1000 words) Essay
Mobile Phones Marketing Coursework
While each component had its role in forming the marketing strategy, promotion essentially meant reaching out to the customer through advertising and media campaigns. In today's world 'promotion' field has been further widened by renaming it as marketing communication.
24 pages (6000 words) Coursework
External Business Enviroment
The second part of the report will explain how the legal and political environments affect hospitality industry. It further discusses the structure, operation and influence of local government. The report also discusses the legislative process as it affects hospitality industry at both local and national level.
8 pages (2000 words) Assignment
Is mobile marketing the future of advertising?
Optimize your understanding of this new environment. Learn how to capitalize on technology-driven changes, and how to seize opportunities where others see obstacles. Attain analytical tools so you can act more strategically, and competitively, as new developments arise (Kortler 2002, Hooley 2007).
13 pages (3250 words) Case Study
Management problem solving Essay
The administrative staff works with two groups of staffs. The first group is Sales staffs that spend most of their time on the road trying to win the orders from any part of the country. Once they manage to get an order, administrative will be informed. Administrative staff then gets the order and starts planning the production.
6 pages (1500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email