It is a new approach that makes the society become more concerned with the environment issues that are affecting it. It is a new approach that is aimed at making the world have a new outlook at how it can integrate the modern technology not only in meeting g its n needs but also in meeting the needs of the environment as well. This new approach is taking place in several spheres including the changing role of science and technology, increasing important of marketing dynamics and various economical agents, the transformation in the role of the nation and state, modification in the new position and ideology of social movement in the society, and the changing discursive practices with integration to the new emerging ideologies. (Fisher and Freudenburg, 2001)
There are many ways in which the concept of ecological modernization can be applied in the modern world and as far as we deal with the environment and the need to advance in technology. There are many supporters of the concept who have argued that the rationale behind the ecological Modernization is the need to develop in all aspects of the life. In this regard, the society needs to develop economically and socially and at the same time take care of the environment. What have been happenings in the world has acted as a wake up call to the whole world on the need to be conscious to the needs of the environment. In this regard, there is need for the world to become more focused on the changes that are taking place in the environment.
The theory of ecological modernization assume that there are some way in which the world cause the modern technological in order to help to reduce consumption of the resource and at the same time increase efficiency in the use of resources. In this regard it calls for a change in the production process to be focused on reducing wastage of resource using some means like waste recycling and others. This has been one of the positions of the industrial ecology which has taken the concept of using the raw material sparingly in order to enhance sustainable development. (Cahill, 2002)
Therefore one of the most important aspects of this theory is that the support needed to have sustainable development. As defined by the United Nations, sustainable development is the development that meets the needs of the present generation but in a way that it does not compromise the ability of the future generations to meet their needs as well. Therefore it postulates that we are guardians of the world for the future generation. In this regard we have to use the resources that we have in a sparingly manner so that we can enhance the ability of the future generation to meet their needs from the same resource. Ecological modernization calls for the use of modern technology in a way that it will help use to use our resources and at the same time help the future generation to use the same recourses.
One of the strength in the development of the theory has been the support that the theory has been receiving from the civil societies. In this regard the rise of the civil society has been one of the most important factors that has enable the growth for the theory. This has been due to that fact that the civil
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Ecological modernization has been one of the recent subjects that have received a lot of criticism in the world. First developed by the by Huber in 1985 and 1981, the theory of ecological modernization has been received with mixed feeling al over the world…
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Those who support the advancement in economy are against the initiatives the government has been taking to protect the ecosystem; while, the environmentalists argue that the society needs to be ecologically strong in order to have a sound social order and vice versa (Berger et al., 2001, p.56).
The Industrial Revolution only focused on the development phase; spotlights were not on the industrial waste and its effects on the environment. Hence, neglecting such a problem is the reason why the world these days is facing several environmental tribulations due to which human lives are at risk.
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The Ecological Footprint test yielded
This political and industrial energy tug has caused massive pollution around the globe, which has contaminated natural water resources and made the land infertile due to landfills. Oil spills and chemical waste in the sea water killed thousands of marine species; deforestation caused soil erosion and lack of oxygen production, which consequently increased carbon dioxide level in the air (Anon, 2014).
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