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Starbucks and Corporate Social Responsibility - Case Study Example

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Starbucks and Corporate Social Responsibility

This rlativ brand familiarity and th prcptin f it bing stablishd indpndntly f a glbal playr lik Starbucks may hlp initial markting ffrts.
Th caus-rlatd markting initiativ cmplmnts Starbucks' rcnt fcus n incrasing its cmmitmnt t scially rspnsibl practics, including prviding thically-prducd cff. Caus-rlatd prjcts hav bcm an incrasingly ppular way f cnncting with cnsumrs as thy tap int shard attituds and valus. (Barr, 2007, 234-67)
Th Starbucks Crpratin, a Sattl, WA basd cff hus, fllws sm fairly standard practics fr mting tday's thics and cmplianc. Fr businsss t rmain cmptitiv and hld rspct frm bth th businss wrld and its custmrs, a businss must striv t mt and vn xcd th lgal and thical standards that hav bcm th xpctatin tday. Starbucks mts ths bligatins by fllwing its wn cd f thics alng with mting th lgal rquirmnts and th xpctatins f its custmrs and invstrs. (Jams, 2005, 72-89)
Rl f thics and CmpliancTh rl f thics and cmplianc in Starbucks financial rganizatin is up frnt and wvn int th backbn f th cmpany. All partnrs must nsur th accuracy and intgrity f Starbucks crprat rcrds.Mst imprtantly this includs rliability and accuracy f bks and rcrds, as wll as hnsty in disclsurs and in prviding infrmatin. Financial rcrds, bks f accunts, financial statmnts and rcrds f Starbucks ar maintaind in accrdanc with th rquirmnts f law and gnrally accptd accunting principls. All f Starbucks assts and liabilitis ar prprly rcrdd in its financial rcrd bks. Csts and rvnus ar rcrdd in th right tim prids. Th sal has nt fficially bn cmpltd until thr is vidnc f a sals agrmnt, th titl has passd, and th sals pric can b dtrmind and is rasnably cllctibl (Starbucks 2009). Accrding t Starbucks principals rcrding a sal until thn, wuld b a misrprsntatin f rcrds. Starbucks blivs that cnducting businss thically and striving t d th right thing is vital t th succss f th cmpany (Jams, 2005, 72-89)
Fr th third yar in a rw, thisphr Magazin has namd Starbucks as n f th Wrld's Mst thical Cmpanis. thisphr cnductd data analyss n hundrds f cmpanis basd n thir rspnss t svral survys, as wll as dcumnts and infrmatin rsarchd and rqustd by thisphr t cnfirm survy rspnss. vry cmpany was thn givn an Q scr basd n th rsults f th survy and masurd against svn distinct catgris. Ths catgris wr Crprat Citiznship and Rspnsibility; Crprat Gvrnanc; Innvatin that Cntributs t th Public Wll Bing; Industry ladrship; xcutiv Ladrship and Tn frm th Tp; Lgal, Rgulatry and Rputatin Track Rcrd; and Intrnal Systms and thics/Cmplianc Prgram (Jams, 2005, 72-89)
Starbucks thical Bhavir PrcdursStarbucks has bn succssful thrughut th past dcad by cnducting businss with a strng blif in thical bhavir. As a rsult, Starbucks has arnd a rputatin as an industry ladr and rl mdl in rgards t businss thics. It is n surpris that Starbucks has bn rankd as n f "Wrld's Mst thical Cmpanis" by thisphr magazin fr thr yars in a rw(Jams, 2005, 72-89)Th fundatin f Starbucks rganizatinal cultur is utlind in th Standards f Businss Cnduct Manual. It is usd as a larning tl fr nw rcruits and can b usd as a rfrnc manual during daily pratins. Cmpany rfrncs play a ...Show more

Summary

Starbucks has intrducd a bttld watr prduct namd ths, sals f which will cntribut t hlping allviat th wrld watr crisis. Th prduct fits in wll with Starbucks' attmpts t play th crprat scial rspnsibility card and is als 'n-trnd' as it capitalizs n th thical cnsumrism mvmnt and th grwing ppularity f bttld watr in lin with halthy ating trnds…
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