Business Case - Coursework Example

Only on StudentShare

Extract of sample
Business Case

First, we discuss the appropriate nature of the topic, define its focus or scope, describe and explain the context in which the paper aims to answer the research question and the peripheral questions that proceed from the search for the answers, establish the rationale for the paper, and enumerate clearly the aims and objectives for the study.
Like other observable facts of life, there are two ways of knowing the purpose of a thing. One can observe and discover what that thing does, or if one knows how that thing came to be, that is, it was created by another rational person to whom we can talk, there is a simpler way: to ask.
After years of daily observation and questioning, it is this researcher's common understanding that a business is an artificial (something created or put together, as opposed to natural, that is, existing in nature) form of social organisation that fulfils three main goals: it keeps the person who created it busy, it provides the same person some amount of income, and it provides a product or service that meets a need of a portion of society.
At the start of the research study, this researcher considered these as the main purposes of a business, and as long as thes ...
Download paper


This paper explores the purpose of a business and whether business should engage only in an activity that has a business case. Using secondary research to find answers, the opposing views of seven groups - historical figures, Nobel Prize winners, management thinkers, academics in finance and economics, business practitioners, media, and philosophers - were sampled and matched to determine whether the worth of a business activity is limited by its contribution to profit generation and the maximisation of shareholder value…
Author : klynch

Related Essays

Business case and environment
However, the HR related works are still scattered across the various departments in the organization. However, the CEO of the company has other bigger and better plans. (As the next section says the plans referred tot he expansion plans. Please have a look. ) The CEO wanted to expand the company. The expansion is supposed to happen both in case of product line as well distribution, as the top management plans to open two more retail shops in the country; one in Calgary and another one in Toronto. Therefore the organization needs manpower both in case of quality and quantity. So the...
20 pages (5020 words) Dissertation
BizCafe Business Case
The business targets a large number of customers, some of whom prefer take-away, while some host meetings as they take their coffee, hence need for a bigger space. Jane should have not relied on students totally, as they have classes to attend to, which would compromise running of the business. Hiring qualified staff who can work full time while students take over after school would be a good measure that ensures business efficiency. However, the cafe business is viable in the market, since it is at an appealing location. While purchasing equipments, one has to keep in mind that customers have...
5 pages (1255 words) Coursework
McDonalds Business Case Study
With the growing public awareness and desire for socially responsible businesses, it is significant to note that companies consider planning for future socially responsible business operation (Kotler & Lee, 2004). An analysis on McDonald’s social responsibility evaluates an example of corporate social responsibility shown by McDonalds. McDonald is the largest company in the world that deals in hamburger food restaurants. In reference to McDonald’s corporate social responsibility, the company is taking action, maintaining openness in communication with its customers and shareholders and...
7 pages (1757 words) Case Study
Business Case Study
This is a point of concern because AIG was in the past, ranked among the world’s best performing insurance companies. Its closure in 2008, before the government bailed it out, happened in a period when the United States and other world regions were experiencing financial heat, because of the financial crisis that had rocked the world. However, the company had itself it blame for its downfall, since the management did not practise caution in running the company, neither did they develop effective business strategies that would see the company withstand any financial storm (Ferrell, Fraedrich...
2 pages (502 words) Case Study
International Business Case Analysis
While it provided a big number of people with an entertainment opportunity, it also offered job opportunities for various kinds of workers. Moreover, it led to the development of the area. On the other hand, though, the park contributed to the pollution of the place, especially noise pollution. 2. Euro Disney's woes started right on the opening day of the park. The grand opening received a poor attendance, owing to a number of things that went wrong. On the exact day of opening, commuter trains leading to the park went on strike due to protesting of staff and security problems. Residents in...
3 pages (753 words) Case Study
Business Case Study
Owing to this reputation, Toyota has been able to enjoy several benefits including financial strength, customer loyalty and market share. According to research scholars Steinmetz (2010) and Quelch, Knoop and Johnson (2010), the rapid growth of Toyota had created stress on the manufacturing, engineering and design which may lead to the consecutive occurrences of quality issues. This had in turn demanded the company to recall the vehicles at the beginning of 2003. However, the quality related problem of Toyota gained national attention in September 2009, after the public release of a recorded...
6 pages (1506 words) Case Study
The company, for this reason, wanted to restock its product line and rebrand its image. To be able to do this, the company wanted to enter into Chinas luxury market goods market that was reported to be growing by 70% each year. The plan was to open up new stores in the three largest cities of China that include Beijing, Guangzhou and Shanghai. The other very important objective of the company was to select a winning team that would lead this new entry into the Chinese market. These stores had to have the most talented and qualified human resource to enable them do well in the new market space....
4 pages (1004 words) Case Study
Got a tricky question? Receive an answer from students like you! Try us!