South African Roundabout HIV/AIDS Initiative - Research Paper Example

Roundabout Outdoor/Playpumps International (Roundabout) is an outdoor advertising company and marketer of "PlayPump", a merry-go-round installed above a well. The company formed an alliance with the World Bank, local businesses, the government, and a nonprofit organization aimed at providing potable water in rural communities, enhancing recreational opportunities for children, and promoting HIV/AIDS awareness in South Africa (Dev Marketplace, 2009). The project was featured in the Arup Journal (Singleton, 2003) as an example of a sound engineering solution for poverty alleviation.

This report analyses project governance in terms of the roles of the project manager and the stakeholders. Frontline stakeholders are the children, community members, and advertisers who benefit from the project. At the management/ organizational level is Roundabout, represented by Trevor Field, and employees and suppliers tasked with activities for the project. Financial stakeholders include the World Bank and other funding providers. Sectoral stakeholders include the allied nonprofit organization and international marketing partners.

National stakeholders are the government ministry and Love Life, the South African national HIV prevention programme. Community stakeholders are local authorities and members of the village school near where the play pump is installed (Dev Marketplace, 2009). Stakeholder Management Sheet Name of Stakeholder Name of Contact Stakeholder Type Influence Level Interest Level Support Level Required Action Community Members Community Leader Frontline Low High Red Keep satisfied and build interest Local Business/ Advertisers Business Representative Frontline Medium Medium Red Keep satisfied and build interest Min of Water Affairs & Forestry Minister National High High Green Keep informed Love Life Organization Representative National High High Green Keep informed Roundabout Trevor Field Organisational/ Management High High Yellow Monitor Material/ Labour Supplier Business Representative Organisational Low High Yellow Monitor Local Authorities Representative Community Low High Green Keep informed Village School Principal Community Low High Green Keep informed Funding Organisations Organisation Representative Financial High Medium Red Keep satisfied and build interest Nonprofit organization Organization Representative Sectoral Medium High Green Keep informed Marketing Partners Organization Representative Sectoral High Medium Green Keep informed Stakeholder Empowerment The matrix above details the required action for each stakeholder.

Ideally, stakeholders would be empowered if they are provided the necessary information in a timely manner, for them to actively contribute to project success. Effective communication would help convert neutral and negative stakeholders into proactive positive stakeholders.