E-marketing - Essay Example

Only on StudentShare

Extract of sample

The spread of e-business dates back late 1990s (the term itself was first coined in one of the IBM's accounts in 1997) has marked a new era in trade and service. Most often e-commerce is defined as a buying or selling process supported by electronic means in the electronic marketplace most conventionally via the Internet. For example, Tassabehji (2003) defines e-business as 'the conduct of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners' (p.5); Choi (1997) proposes the following definition: "the ability to perform transactions involving the exchange of goods or services between two or more parties using electronic tools and techniques" (p. 11). However, despite certain variations these and other available definitions emphasise the opportunities the commercial usage the Internet offers to the businesses in dealing with their external environment.
Nowadays, large transnational businesses, major domestic enterprises, and increasing numbers of small companies highlight development of electronic business and transactions opportunities as their key priority (Chaffey et ...
Download paper


Since the advent of trade in the infancy of human civilization its routine has never been transformed as profoundly as after the emergence of Internet and advent of e-commerce. In just less than one decade the Arpanet initially created as a limited access academic and research network into a global tool of communication, advertising, entertainment, and business known as the Internet…
Author : balistreribo

Related Essays

E-marketing Strategies
The advent of the internet and the increasing familiarity of the same among people have opened up a new window of marketing. Today, manufacturers and companies are increasingly using the online mode of communication to connect to the customers. This has led to a new field of marketing which is defined as the e-marketing. E-marketing is different from the traditional models of marketing in quite a number of ways. In simple terms, this mode of marketing uses the internet as the basic platform to reach the target customers. The inherent advantages of e-marketing lies in the fact that the...
12 pages (3012 words) Essay
Dirct and e-Marketing
The threat for the future of direct marketing is data protections and privacy laws accepted in order to protect personal information from undesirable intrusion. Until the problems of protection of personal data have been solved, public acceptance of the Internet for widespread online purchasing of good and services will not really take off. It should be mentioned that personal data is: "Information that identifies a person e.g. address, e-mail address, name etc. and "includes any expression of opinion about the individual" which is, recorded and processed" (Data Protection, 1998). The field of...
4 pages (1004 words) Essay
E-communications and Marketing
(Pratten 2007) The marketing field has not been left behind in the use of e-communication....
10 pages (2510 words) Case Study
E-marketing Master Essay
On the other hand , following are some disadvantages of e-Marketing: lack of personal approach; dependability on technology; security, privacy issues ;maintenance costs due to a constantly evolving environment; higher transparency of pricing and increased price competition; and worldwide competition through globalization...
14 pages (3514 words) Essay
Direct and e marketing
"The Internet is at once a world-wide broadcasting capability, a mechanism for information dissemination, and a medium for collaboration and interaction between individuals and their computers without regard for geographic location" (1). Furthermore, some kind of businesses cannot manage without the Internet technologies and e-commerce. This paper will argue that it is impossible to imagine modern marketing technologies such as direct and e-marketing without effective data protection and privacy laws....
4 pages (1004 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!