Proposal to Build a BMX Track in the Village of Ingatestone in Essex - Coursework Example

A marketing plan embodies the strategic marketing management process. It is a formal, written document that describes the context and scope of an organization’s marketing effort to achieve defined goals or objectives within a specific future time period. Before making a marketing plan, Parish Council will have to make a market plan questionnaire by which they will be able to know about their own position or capability to do the project. While Parish Council searching for information on a topic, it is important to understand the value of both primary and secondary sources to do the work accordingly. The PEST analysis has proven to be a flexible and easy-to-understand tool in the context of strategic planning or marketing planning as well. PEST Analysis can be used here which stands for political, economical, socio-cultural, and technological factors. The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieve the objective of an organization. It implies any organization’s strengths, weaknesses, opportunities, and threats. The mix of five ‘P’ implies Price, Product, Place, Promotion, and People in our marketing recipe. Marketing plan implementation is the "how?" component of marketing strategy. It is also known as an operations plan. Components that are important in implementation include Marketing structure, Marketing strategy, Leadership, Human resources, Organizational resources, and Organizational systems. Parish Council may have to face some challenges to implement the plan. After evaluating their business planning, it can be said that the business plan was good enough to build up a BMX Track. In spite of having few inconsistencies or problems, this plan may bring success for Parish Council if it would be implemented accordingly.

Task 2:

During 1980 in Chile the pioneer of BMX development was Mr. VINCENZO CASCINO. He started getting organized in 1980 and founded the C.B.X. - Comision Nacional de Bicicross. The center of development was Las Condes, inside Santiago de Chile. Ending 1980 there were about 350-license. A group of enthusiasts was in the progress of starting a club in the city of Apeldoorn in Holland. Becoming a section of the already bicycle club, they planned a track to be built inside a velodrome!

January 21st. Promotional meeting in Beek & Donk (Holland), the final result was that on January 28th a club was formed officially. The city of Beek & Donk already had promised to build a new track to be ready sometime in April 1980. Paul & Bart de Jong from elders were one of the first members of this club and their father became the club's secretary.

The number of BMX brands extended during this year of ending 1980:

• NBL / NBA – USA
• Fietscross Nederland - Holland
• UK Bicycle Motocross Association - Great Britain
• Federation Francaise de Bicrossing - France
• Federation of Belgium Bicrossing - Belgium
• Japan BMX Association - Japan

Ingatestone is a village in Essex, England. It has a population of 3400 people. To the immediate north lies the village of Fryerning, and the two form the civil parish of Ingatestone and Fryerning.